Total skier visits up 6.1% at Vail Resorts for the 2022-23 season
PARK CITY, Utah — Despite drastic weather fluctuations throughout the US, Vail Resorts reported that total skier visits were up 6.1% this season at the company’s North American locations.
The company’s ancillary businesses, such as ski schools and dining, have also shown significant recovery in revenue after the COVID-19 pandemic.
In an April 21 report, Vail Resorts highlighted the following metrics from the ski season through April 16, 2023:
- Season-to-date total skier visits were up 6.1% compared to the prior year season-to-date period.
- Season-to-date total lift ticket revenue, including an allocated portion of season pass revenue for each applicable period, was up 4.0% compared to the prior year season-to-date period.
- Season-to-date ski school revenue was up 26.4% and dining revenue was up 35.3% compared to the prior year season-to-date period. Retail/rental revenue for North American resort and ski area store locations was up 21.8% compared to the prior year season-to-date period.
“We are pleased with our overall results as the 2022/2023 North American ski season nears completion, with strong growth in visitation and spending compared to the prior year,” said Kristen Lynch, CEO of Vail Resorts. “The results throughout the 2022/2023 North American ski season highlight the stability created from our advance commitment strategy, as the Company faced significant weather-related challenges this winter season.”
Looking to the future, Lynch stated that the company is now focused on spring season pass sales.
“Our attention is already turning to the 2023/2024 season with spring pass sales underway,” Lynch said. “Guests continue to be attracted to the network of resorts available on our pass, the pass options and compelling value. To date, we have seen solid growth in pass product sales in both local markets and destination markets, particularly in the Northeast.”