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Spigot, the intersection of international sport and Park City tech

PARK CITY, Utah — Spigot Design just launched a newly designed website for athletes who launch off of ski jumps with USA Nordic, important teamwork in an Olympic year.

With all its modern technology, Spigot is owned and operated (O and O) by locals Kari and Bryan Hoffman who do much of the web design, digital marketing and search engine optimization (SEO) themselves. A small staff definitely helps out more and more as the company grows and grows.

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Bryan and Kari Hoffman, owners and operators of Spigot Design. Photo courtesy of the Hoffman family.

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The abovementioned list begins and ends with multi-medal-winning Olympians. Billy Demong, executive director of USA Nordic and Olympic gold and silver medalist said to me, “I am hyper-aware of how amazing it is to have a world-class team like Kari and Bryan in our backyard. They held our team’s hand every step of the way to learn everything about USA Nordic and what we wanted and implemented into a turn-key site. And then we went skiing.”

Bryan and Kari have also donated their professional services to the Park City School District’s Park City Education Foundation.

Cinch web services is the sister company run on the premises as well.

Bryan started Spigot Design in Minnesota. Prior to that, he and Kari met as ski lift operators in Crested Butte, Colorado. They had their son, Tory, in Minneapolis and moved to Park City where they had their daughter, Tegan, both teenagers now.

Kari put her double degrees in holistic nutrition and biology to good use working at the first location of Park City’s Whole Foods. Shortly thereafter, the success of Spigot dictated that they could work together where she’s the lead project manager. Bryan is the primary designer and developer. Kari told me, “Many proverbial hats were tried on, worn out, and tried on again.” Bryan’s double degrees in theater and graphic design make good sense of it all.

Spigot Design in Kimball Jct. Photo: Michele Roepke

“We wouldn’t trade it for the world. Our clients, from a variety of industries and walks, keep it interesting, plus the ever-changing digital landscape. Living in Park City and raising kids in this outdoorsy town we love doesn’t have us looking anywhere else.” Kari told me.  

Over the years, Spigot has hired employees and contractors, but now is holding steady with a solid contractor base that they’ve worked with for years. This includes one other designer/developer, two content and data entry experts, and two marketing experts, making seven altogether. “We like our team small and nimble, it helps us hold onto the quality in our product. We’ve never wanted to grow too big.” Kari told me.

Bryan said to me, “The pandemic took us for a swing, like everyone else. Our business, however, thrived during the pandemic as many business looked to online for new solutions to survive. We see that trend continuing, as online is definitely not going away.” 

From their house, they can be seen commuting by walking, skateboarding and/or one-wheeling around Park City, which they choose to do, in Kari’s words, “Every day, rain or shine.”

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