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Park City Marketing Club: Thriving when you don’t have all the information
January 27 @ 4:00 pm - 5:00 pm
Join the Park City Marketing Club on Monday, January 27 for a dive into making decision in the dark and thriving when you don’t have all the answers.
John Huntinghouse, Vice President of Marketing at TAB Bank, will share his insights into how, in marketing, waiting for perfect information can lead to missed opportunities because you’ll never have 100% of the information. As he puts it, “Great marketers are those who can understand how to take calculated risks, but very few have been trained on how to balance analysis, risks, and how to know when enough information is enough.”
In this presentation, John will touch on lessons he has learned around:
- Evaluating Risks: How do you actually weigh the cost of inaction against potential missteps.
- Small bets: How to set up a framework and process to start making quick, small bets to test and challenge your assumptions.
- Being better at combing data analysis and intuition: How to leverage the power of experience and perspective with data analysis to help make strategic bets.
About John Huntinghouse
John Huntinghouse serves as the Vice President of Marketing at TAB Bank, where his innovative leadership has transformed the marketing department, driving record-breaking growth.
With over 16 years of experience in both B2B and B2C marketing, John excels in utilizing data analytics, demand generation, and digital marketing to craft strategies that significantly boost revenue and market share. He was named Utah Business Magazine’s 2022 Marketer of the Year, and under his guidance, TAB Bank’s marketing team was named the 2024 Marketing Team of the Year.
A seasoned speaker, John has shared his insights at more than 50 conferences nationwide. Beyond his executive role, he imparts his knowledge as an adjunct professor of marketing at Weber State University, helping shape the next generation of marketers. John also serves as a member of the Harvard Business Review Advisory Board, contributing to thought leadership in the marketing industry.
⚡️ You bring your ideas, questions and a spirit of collaboration!
🙌 We’ll bring the snacks and drinks.
Join the Park City Marketing Club
The Park City Marketing Club is free and open. Join the club at parkcitymarketing.club
High Fives
Thanks to our sponsors, Kiln, TAB Bank, TownLift and Avantlink for their support!
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