PARK CITY, Utah – Park City Mercantile, in the heart of old town on Main Street, is a fresh twist on a community general store. Casey Crawford, a Utah native, opened Park City Mercantile in 2016 with a focus on illuminating Park City’s rich history while simultaneously supplying quirky home staples.
“I am born and raised in Utah and have always loved the charm of Park City, the history, historical preservation of the buildings, and the constant movement of tourism,” Crawford says.
She chose the name Park City Mercantile as a nod to the city’s history. “I have always kept my pulse on what may or may not be needed on the street,” she explains, “A name that would pay homage to a more historical town but also serve that purpose was our goal.”
Park City Mercantile is an ideal place to find useful and unique home essentials and out-of-the-ordinary gifts. Many retail items are from Utah or neighboring states. The diverse selection ranges from home staples like TREK Light Gear recycled blankets to Moon River Naturals skin care, Apero cutting boards, and The Land of Salt jewelry. Beyond home goods, the store is brimming with Utah yummies like Pink Elephant Coffee, Ritual Chocolate, and Land Juicery juices.
Crawford continuously adapts retail items based on the ever-changing demands of Park City. Her goal is to balance the local community’s needs while attracting and supplying tourists with Park City specialties.
Crawford is the owner and visionary of Park City Mercantile. However, she quickly casts her appreciation on the store’s general manager. “Brook Freeman is our General Manager and is the brains behind the operation. She makes sure we keep moving forward. Brook was recruited from the start and has been with us since day one!” she explains.
Crawford, who also owns Prospect on Main Street, considers relationships the most valuable assets of her businesses. “Watching employees grow with you, meeting new people, and hearing their stories keeps us excited for each day,” she says.
The newest Park City Mercantile partnership is the second Park City location of Tina’s Bakery, which specializes in South American-inspired staples like empanadas and sweet delicacies.
“We added Tina’s Bakery in December to the back of our space, which has been a fun addition,” Crawford states.