Soofa Signs installed at Summit County transit centers

The new Soofa Sign at the Kimball Junction Transit Center. Photo: Soofa

SUMMIT COUNTY, Utah — Soofa, a company specializing in solar-powered neighborhood news feed signs, recently expanded to Summit County after rollouts in California and the eastern United States.

“We are excited to expand into Utah—particularly Summit County,” said T. Jason Young, CEO of Soofa. “This is one of the most popular mountain communities in the U.S., and we look forward to helping to improve the transit, communications, and wayfinding experience for residents and visitors.”

The signs are now located at the Canyons Village Transit Hub, Ecker Hill Park and Ride, and the Kimball Junction Transit Center. Soofa provide information about local hiking trails, skiing, community events, and public health updates along with real-time transit updates.

“As the first community in Utah to install Soofa Signs, we are thrilled to be partnering with Soofa to strengthen our wayfinding and communications efforts with residents and visitors,” said Tom Fisher, Summit County Manager. “Whether it’s connecting transit users with High Valley Transit’s service map or a list of nearby trailheads, we’re committed to helping people reach all that Summit County has to offer.”

Soofa is a female-founded startup out of the MIT Media Lab.