U.S. Ski & Snowboard signs multi-year partnership with Toyota
PARK CITY, Utah. – U.S. Ski & Snowboard announced today that Toyota will once again become its Official Mobility Partner beginning August 1.
Toyota will join a list of corporate partners working to fund U.S. Ski & Snowboard, which is the Olympic National Governing Body (NGB) of ski and snowboard sports in the U.S.A. The organization represents nearly 200 elite skiers and snowboarders competing on seven teams: alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping.
The multi-year partnership through the 2026 Olympic Winter Games also names Toyota the title sponsor of the Toyota U.S. Grand Prix series, the Toyota U.S. Alpine Championships, the Toyota U.S. Freestyle Championships, and presenting sponsor of the “Visa Big Air Presented by Toyota” events.
Toyota returns as the official vehicle of U.S. Ski & Snowboard, following U.S. Ski & Snowboard’s two-year partnership with Land Rover.
“We are excited to welcome Toyota back to our partner family,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Their support of U.S. Ski & Snowboard athletes over the years has been fantastic for our sports and we look forward to extending that support to the entire U.S. Ski & Snowboard roster ahead of the upcoming Olympic Season.”
The partnership with Toyota will include event, broadcast, social, and digital marketing rights as well as custom content creation. Toyota branding will also be seen on athlete uniforms, team gear, and throughout the U.S. Ski & Snowboard website and social media channels.
You must be logged in to post a comment.