Park City Marketing Club to host discussion on community-driven business growth

The Park City Marketing Club is free and open to all to join. Photo: Park City Marketing Club

PARK CITY, Utah — The Park City Marketing Club will host a discussion Monday, Feb. 23, focused on the role of community engagement in business growth. The event will feature Jonathan Cheever, former Olympian and co-founder of Team Cheever Plumbing + HVAC, who will speak about shifting from traditional marketing strategies toward community-led approaches.

According to event organizers, the conversation will examine how consistent presence and relationship-building can influence long-term business success.

Cheever is expected to discuss how marketing functions as an extension of daily business operations. He will also explore the foundational elements of community-focused growth, first-impression dynamics, and the impact of physical and social environments on customer perception.

Cheever is the co-founder of Team Cheever Plumbing + HVAC, a Park City-based mechanical services company specializing in residential systems such as hydronic heating, snowmelt and radiant flooring. He is also a former U.S. Snowboard Team athlete and competed in the 2018 Winter Olympics in PyeongChang.

The event is open to the public, with advance registration encouraged.