Kindness Moves Mountains: Park City campaign invites community to join acts of generosity and joy

Caren Bell rides through Park City with her dog and a basket full of flowers, spreading joy ahead of the Kept Kind™ weekend campaign focused on community connection and random acts of kindness. Photo: Dan Campbell Photography

PARK CITY, Utah — A handwritten note tucked inside a library book. A surprise gift card for a free cup of coffee. A float in the town parade declaring a simple message: kindness matters.

These are just a few of the elements behind Kept Kind™, a community-wide celebration of generosity, created by Caren Bell and presented by Weedon Family Ranch, set to take place July 25–27 in Park City.

Bell, founder of Kept Current and producer of Kept Kind, said the campaign is rooted in her belief that small, intentional acts of kindness can leave a meaningful impact.

“I’ve always loved the idea of random acts of kindness,” Bell said. “It’s not about grand gestures—it’s about spotlighting the everyday magic that already exists here. This campaign is a love letter to Park City.”

The concept was first tested during Random Acts of Kindness Week in February 2024, when Bell launched a small digital campaign that quickly gained traction. Within days, more than two dozen businesses had joined. Encouraged by the community response, Bell brought the idea to the Park City Chamber, where she received strong support to expand the vision.

Over the past several weeks, volunteers have gathered at Weedon Family Ranch—Kept Kind’s presenting sponsor—for community work sessions. Together, they’ve written notes, crafted small artworks, and brainstormed creative ways to spread spontaneous joy throughout town.

“These volunteers aren’t just showing up—they’re staying late, they’re cooking food, they’re building floats,” Bell said. “This has truly become a co-created effort.”

Throughout the weekend, participating businesses will quietly distribute gifts—ranging from hand-written notes and small tokens to complimentary desserts and gift cards—meant to surprise residents and visitors as they go about their daily lives. Some restaurants may also offer “kindness cocktails” or menu specials, with proceeds donated to a nonprofit of their choice.

In addition to the surprise elements, Kept Kind will include a lineup of free community activations hosted by local solo entrepreneurs. The offerings, which may include wellness classes, talks, and other pop-up gatherings, will be announced closer to the event.

“It’s a chance to double down on what makes Park City special and amplify the values we share—kindness, connection, and community,” Bell said.

A new website, www.keptkind.com, launched this week with information on how to volunteer, support the campaign, or walk in the town’s Fourth of July parade under the Kept Kind banner.

Bell said her hope is for the campaign to become an annual tradition—and one that reflects the spirit of Park City in action.

“Kindness is intentional,” she said. “This weekend is about making that intention visible.”