Shaun White joins forces with High West to preserve the beauty of the west

Shaun White partners with High West Distillery. Photo: High West Distillery

PARK CITY, Utah — In an exciting collaboration, High West has partnered with three-time Olympic gold medalist, professional snowboarder, and avid whiskey enthusiast, Shaun White, to champion the preservation of the Western wilderness.

High West’s “Protect the West” initiative, aimed at safeguarding the natural splendor of the Western United States and its diverse ecosystems for future generations, gains a powerful ally in White. The legendary athlete will lend his voice and influence to raise awareness for this vital cause.

White, known for his fearless approach to sports and life, embodies the High West spirit in his adventurous pursuits. Whether it’s conquering challenging slopes on a snowboard in Utah, embarking on mountain biking adventures in Nevada, or riding the waves in California, White embraces excitement and seeks out thrilling experiences.

A trailblazer in his own right, White is renowned for his willingness to take risks and confront challenges head-on. This synergy with High West, a brand that shares a similar mindset, is evident in their meticulous approach to whiskey production. High West sources, distills, and blends the finest whiskeys to craft exceptional bottles that capture the essence of the West.

High West is committed to pushing the boundaries of whiskey craftsmanship, whether through seasonal releases like Campfire, innovative creations, or their core expressions, including White’s personal favorites, High West Double Rye and High West Bourbon. The brand continually strives to deliver unmatched quality and exceptional taste to its discerning consumers.

With White on board as a partner and advocate, High West’s mission to protect and preserve the Western landscape gains momentum, ensuring that the beauty and natural wonders of the West endure for generations to come.