On Wednesday Outdoor Retailer said it plans to return to the Salt Palace Convention Center after moving to Denver for several years. Photo: Outdoor Retailer

SALT LAKE CITY — Visit Salt Lake, Salt Lake County’s tourism department, announced on Wednesday that Outdoor Retailer, the outdoor industry trade show is returning to Salt Lake City for at least the next three years.

“We’re heading back to Salt Lake City and County to the place we grew up and where our industry matured into the dynamic and powerful community it is today,” Outdoor Retailer executives wrote in a letter Wednesday. “As we plan for the coming years back in Salt Lake City and (Salt Lake County), we move forward with the same optimism and values that have always guided our industry, and we’re ready to work with you to explore endless opportunities to help our industry grow.”

Outdoor Retailer left Salt Lake for Denver in 2017, after President Donald Trump in February 2017 was asked by Utah lawmakers to repeal the newly-established Bears Ears National Monument, and immediately after thirty companies that are part of the show objected.

Similar Reads On TownLift

“We have a strong relationship with Salt Lake City and a committed partner in Mayor Erin Mendenhall, whose values align with ours following tremendous investments in clean energy and a strong commitment to public lands,” the letter says. “This proved to be a real turning point in our recent negotiations.”

An environmental conservation group and two dozen outdoor recreation companies, including Patagonia, REI, and The North Face, in February said they would boycott Outdoor Retailer if it moved back to Salt Lake City.

Jeff Davis, the group vice president for Emerald X, the publicly traded company that owns the show, told the AP: “We’ve talked to all the brands, and while we cannot speak for all the brands, our tent is open… We want as many participants as possible to contribute to what we believe is a positive change.”

“Marisa Nicholson, the show director for Outdoor Retailer, told the AP it’s easier for exhibitors to demonstrate their skiing, snowboarding, kayaking and other products in Utah. That’s because outdoor venues where the products can be used or tested are closer and easier to get to than in Denver, where travel to the Rockies from the downtown convention center where the show has been based can take hours.” — AP

Organizers also announced their intention to make the show more accessible to consumers, instead of solely commercial buyers and retailers.

UPDATE: @patagonia just sent me this in response to my inquiry about whether they’d return to SLC with @OutdoorRetailer. Looks like the answer is no: https://t.co/cw3DPFcWnU @fox13 #utpol #Utah pic.twitter.com/8X8YxT0IQQ
— Ben Winslow (@BenWinslow) March 23, 2022

UPDATE: @rei says it will boycott SLC. Here’s the company’s statement to me on @OutdoorRetailer moving back to Utah: https://t.co/cw3DPFcWnU @fox13 #utpol #Utah pic.twitter.com/CxU1ydLG7D
— Ben Winslow (@BenWinslow) March 23, 2022

Outdoor Retailer will hold one more event in Denver in June.

The trade show first began in 1982 and came to SLC in the 1990s. Government officials have said that the twice-yearly show produces roughly $50 million in economic growth.