Women-owned business, Baby NeeNee, from infancy to teenage years

The store got its nomenclature because NeeNee was a word Marsh’s children made up as a way to say, “I love you”. They’d rub their noses together and say “NeeNee”. She knew she wanted them to be a part of the store when it began because they were both so little. Their handprints were the first logo.
 

Marsh is passionate about fashion always desiring something different than those around her. She was constantly on the hunt for something that could be unique to the store. Europe always had a slightly different color palette and refined details bringing a more sophisticated style to the children’s market.
 
Their clients are friends and their professional and personal philosophy is that “It’s more important to make a friend than make a sale.” They genuinely want to know the names of customer’s grandchildren, see baby pictures, will squeal with delight when moms shared they were pregnant and cry together when they shared lost pregnancies or hardships in motherhood. 

“Running your own business in a small town is always a lot of work and trying to do it as a mother of two little children was a downright struggle. But a struggle I would choose, again and again,” said previous owner Marsh. “I had the perfect ‘mom job’. My kids helped me pick out toys to sell at the shop, they could take naps in the back room, work on homework after school and help a little as they got older. Having my kids by my side let me work, use my brain, connect with the community but not miss out on the little moments with them. Getting to model ‘working hard’ in front of my boys was a gift.”

 As Marsh’s children grew, they became more and more involved in sports and activities which took up more and more of her time. She pulled back from the store to be available for all of the things but she noticed the antithetical nature of that pattern just spending more time on her phone running the store from off-site. Only having a few more years with kids at home, she wanted to be more present with them, therefore has chosen to sell the business.

Prior to Baby NeeNee, Marsh started The Exchange in 2001 on Main St., just below The Spur. She was 20 years old at the time and geared the store towards that same demographic. “We were all working in the restaurants, going out at night and skiing our days away. We were all on tight budgets as we were enjoying our early years in Park City so the exchange was a consignment store offering fun, trendy clothes on a budget. It wasn’t your grandma’s thrift store.” She sold that business when she had my second child to spend a few years at home with her children and her husband, Joel.