PARK CITY, Utah. — Pink tutus, pink t-shirts and pink helmets – three things only combined at one special event – Pink Park City. Every March, The Huntsman Cancer Institute on the University of Utah campus in Salt Lake City holds arguably the best party in town. This year, for obvious reasons, it’s pivoted to an all-virtual event for 2021.
A virtual event is better than no event at all, organizers and supporters figure.
Last year, Pink Park City was cancelled due to the pandemic. But before that, recent years had seen an increase in donations via social media and website, though day-of donations were always a robust means of fundraising for cancer research.
Park City Mountain has been the host venue in years past and plans to be again beginning next spring. Absent in-person gathering for this huge, annual, day-long, festive event, organizers are emphasizing online giving for 2021.
Music thumping, beverages flowing, giggles galore and endless hugs are among the activities Ashley Howell, Huntsman Cancer Institute Event Coordinator, and her colleagues hope to return to next year.
For now though, a letter mailed out to community outreach proxies from Howell reads, “Welcome to Pink Park City 2021 — a VIRTUAL GIVING campaign to conquer all cancers! Even though we cannot come together on the mountain this year, the reason for Pink Park City remains the same-to raise funds for lifesaving research and eradicate cancer from the face of this earth. The money we raise virtually is the same as money raised in person.”
People are also reminded that “One hundred percent of every dollar raised goes directly to support all types of cancer research.”
With a goal of reaching $300,000 by the end of March, Pink Park City is engaging past, present and future fans of fun funding ski events.