Anna Sosnina, owner and coach behind EssorVie Coaching, helps clients clarify goals, build strategy and take intentional action through a structured, future-focused coaching approach. Photo: TownLift//Randi Sidman-Moore

Anna Sosnina's EssorVie Coaching emphasizes iteration, action and client ownership of goals

SALT LAKE CITY, UT — When Anna Sosnina sits down with a new client, the first thing she clarifies is what coaching isn’t.

“I am not a counselor, and I’m not a therapist,” she said. “Coaching always focuses on setting goals, creating outcomes and managing personal change.

Counseling and therapy are a lot more about healing and understanding your past, your patterns.”

That distinction sits at the center of EssorVie™ Coaching, a practice Anna launched in 2026 to serve clients across the Wasatch Range, including Park City. An International Coaching Federation–certified coach with roughly six years of coaching experience, Anna works with clients on goals ranging from career pivots and starting businesses to running marathons and returning to school. Sessions are offered on Zoom or in person at coworking spaces with rentable conference rooms as well as client’s homes.

Her path to becoming a coach was not direct. It started with working in technology, delivery and product management and eventually becoming a certified Agile coach in software development — a role that, she said, taught her how much of any team’s progress depends on the human side rather than the technical one. That insight pulled her toward professional and life coaching, and eventually toward her ICF certification.

The framework she built from those years is the EssorVie™ method — five steps she describes as clarity, alignment, strategy, action, and result, returned to iteratively rather than walked through once.

“When we have the steps of a framework, we have the structure that helps us guide the client’s journey,” Anna said. “But real transformation really happens when we start closing that iterative loop and assessing where we are throughout the journey. Does the goal still apply? Is our strategy still current? Is that result, that we wanted originally, still a desired result?”

That iterative philosophy extends beyond her coaching sessions. Anna also developed what she calls “life as a system” — a five-step approach designed to help anyone, client or not, turn everyday chaos into clarity. It begins with what she considers the most overlooked question: Why? Rather than chasing generic goals like getting organized or being more productive, she encourages people to ask what they actually want their lives to feel like, and why it matters to them and why it matters specifically now. That answer, she said, becomes the anchor for everything that follows.

From there, the work is observational. She suggests tracking a week of daily life with the curiosity of a detective rather than the judgment of a critic — noticing where time goes, what drains energy, and what restores it. Only then does she recommend designing the system itself, and even then, she cautions against sweeping overhauls. Small intentional shifts tend to hold: a 20-minute morning block before reaching for the phone, three pre-planned meals for the week, the phone left in another room at night.

Execution, she said, is less about reinvention than repetition. A short morning focus block. An evening reset — journaling, a bath, or simply watching the day finish. Showing up on the days when motivation is thin. And when something slips, the answer is not to start over but to iterate. If 20 minutes isn’t possible, do 10. If a strength workout feels like too much, make it a yoga day.

“Perfection is a myth, and it’s exhausting,” she said. The point, in her framing, is to give yourself permission to be imperfect and keep going.

That same principle shapes how she works with clients one-on-one. Coaching, she said, is for anyone ready for the next chapter who wants guidance getting there — but the guidance is not advice. Under ICF guidelines, coaches partner with clients in a creative process rather than prescribing next steps. Anna’s role is to ask questions that help clients arrive at their own insights.

“The goal is for the client to arrive at that perspective on their own, to really own their goal, to really own their journey,” she said. “When we own our own journey, we are a lot more likely to go through with it and invest more.”

She pointed to one client who had spent years in their field but had never directly asked their manager for a promotion they knew they had earned. After a few sessions focused on confidence and intentional action, the client had the conversation, took on the new role, and saw the financial gain that came with it.

“That’s what coaching is about,” Anna said. “Getting to your next step with the help of intentional action. Sometimes we just need a little nudge to identify those intentional steps.”

Trust, she said, is built less through technique than through the absence of judgment.

“Coaching is not about fixing people. It’s about creating a safe space for them to explore who they are,” Anna said. “When a person feels accepted, when they feel that it’s a safe space to really create the life that they want, it’s very empowering.”

Asked why she chose this moment to start her own practice after years of considering it, Anna credited Mel Robbins’ “Let Them” theory — and specifically its companion idea, “Let Me” — with pushing her over a threshold she had been circling for some time.

“The ‘Let Me’ part really resonated with me, and it just kind of opened the floodgate,” she said. “I really stepped into letting myself own my journey.”

What she hopes clients leave with is a version of that same shift.

“I hope that the people who work with me feel empowered to let them own their goals,” she said. “That’s what I hope the clients get out of their sessions — and then they go in the world and put their strategy into motion and get their results.”

More information about EssorVie™ Coaching is available at https://www.essorvie.coach/