Dallin Koecher, Executive Director Heber Valley Chamber of Commerce and Jennifer Wesselhoff. Photo: Park City Chamber of Commerce & Visitors Bureau.

PARK CITY, Utah — The Park City Chamber of Commerce & Visitors Bureau and the Heber Valley Chamber of Commerce have announced that registration is open for the 2026 Zions Bank Wasatch Back Economic Summit, scheduled for Monday, May 11, at Grand Hyatt Deer Valley.

“The Wasatch Back Economic Summit is really about bringing local business and community leaders together to talk about where our region is headed and how we move forward together,” said Jennifer Wesselhoff, President and CEO of Park City Chamber & Visitors Bureau. “By exploring topics such as economic vitality, workforce development, arts and culture and long-term, year-round stability, we hope to spark meaningful conversations, build stronger regional connections and help shape a vibrant future for the Wasatch Back.”

The event runs from 7:30 a.m. to 5 p.m. and will bring together business, government, education, and tourism leaders from across the Wasatch Back region to discuss economic resilience, workforce development, and long-term regional planning.

“The Wasatch Back Economic Summit provides an important forum for regional collaboration,” said Dallin Koecher, Executive Director of the Heber Valley Chamber, Tourism, and Economic Development office. “By bringing together leaders from business, government, education, and tourism, we can address shared challenges, identify opportunities for sustainable growth, and strengthen the economic future of our communities.”

Keynotes and panels

The summit will feature keynote sessions centered on Utah’s economic landscape and preparations for the 2034 Utah Winter Olympic Games. Natalie Gochnour, associate dean at the David Eccles School of Business and director of the Kem C. Gardner Policy Institute at the University of Utah, will deliver the breakfast keynote, titled “The New Utah.”

The lunch session, “Olympic Inspiration and Learnings,” will be moderated by Tom Kelly and will feature perspectives from observers, athletes, planners and operators involved with the Milano-Cortina Winter Olympic Games.

Breakout sessions

Breakout sessions will be organized into three tracks: Building Business Resilience, Tourism and Product Development and Workforce and Workforce Development. Sessions include:

What’s New, What’s Enduring: Making Sense of Economic Change
Beyond Amenities: Arts, Culture, and Events as Economic Catalysts
Rethinking Talent: New Pipelines for a Ready‑to‑Work Workforce
Sustainability That Pays: Building Resilient and Competitive Businesses
From Snow Reliance to Year-Round Resilience in the Resort & Outdoor Industry
A Boomer, A GenXer, A Millennial, and A GenZer Walk into an Office
Beyond Boundaries: How Regional Coordination Can Support Business & Community Success
From Working Lands to Economic Opportunity: Agriculture, Ranching & Agritourism
Healthy Teams, Strong Businesses: Creating a Resilient Workforce

Tickets and lodging

Tickets are $100 per person. Grand Hyatt Deer Valley, the summit’s lodging partner, is offering a special rate of $199 per night, plus resort fee and taxes, for stays from May 8 through May 11.

The summit is sponsored by Zions Bank, with additional support from Summit County, Wasatch County, Heber Valley Chamber, Heber City, Park City Board of Realtors, Summit Events, Grand Hyatt Deer Valley, Deer Valley East Village, Mountainland Technical College, Crandall Capital, Park City Mountain (Vail) and ACME Commercial Real Estate.

Registration and additional information are available at parkcitychamber.com/wasatch-back-economic-summit.