Stio is celebrating 7 years in business with a community party on Saturday, March 14. Photo: Stio.

PARK CITY, Utah — Seven years ago, Stio opened the doors to its Mountain Studio in Park City and planted a flag for a different kind of outdoor apparel experience — one built on craft, community and a deep love of the mountains. This Saturday, March 15, the shop is throwing open those doors for a full day of celebration, and it wants the whole community to come along for the ride.

“Seven years in Park City means seven years of powder days, bluebird spring laps and the people who make this place so special,” said Stio Mountain Studio manager Holly Mravetz. “This party is our way of saying thank you.”

Shoppers who come in on Saturday will find 20% off all full-priced merchandise, plus an additional 10% off already-reduced sale items — making it one of the best times all year to stock up on Stio’s signature mountain-ready gear. The deals are valid all day, in-store only.

Whether you have been eyeing a new insulated jacket for next season or need to refresh your base layer lineup, this is the moment to act.

The first 50 customers to make a purchase will walk away with free Stio swag, so it pays to arrive early. Throughout the day, the shop will be stocked with treats, snacks and non-alcoholic drinks to keep the party going.

The centerpiece of the day is a giveaway everyone will want to enter: a chance to win a complete Figment ski kit, Stio’s dedicated freeride collection built for lift laps, headwall hikes, and sidecountry adventures alike. Stop in, make a purchase and you could leave with one of the most coveted ski setups of the season.

The Figment line grew out of a simple idea: the vision skiers and riders share when they close their eyes and picture themselves in the mountains, the snow underfoot, the terrain ahead, and the friends alongside them is always crystal clear. Stio stitched that shared imagination into a dedicated freeride collection built for the full mountain experience.

EVENT DETAILS

What: Stio Mountain Studio 7th Anniversary Party

When: Saturday, March 15, all day

Where: Stio Mountain Studio, Park City, Utah

Deals: 20% off full-priced items; additional 10% off sale prices

Extras: Free swag for first 50 purchases, Figment ski kit giveaway, treats and drinks