JW Bennett unveils new collaboration celebrating Western beauty

Sarah Kjorstad, the founder of JW Bennett and a Wyoming native, found inspiration in The Cloudveil's sleek, mountain-modern design and its connection to the local landscape. Photo: JW Bennett.

PARK CITY, Utah — In a distinctive partnership, The Cloudveil hotel in Jackson, Wyoming, teamed up with renowned hatmaker JW Bennett to create The Cloudveil Collection. Launched on July 1, the collab features a custom hat, beaded hatbands, and a cairn hatpin. As Jackson and Park City are kindred spirits, this collection is right at home amongst Park City’s trails, aspens, and mountains.

This Western blend hat in Sahara has a custom brand of The Cloudveil’s signature cairn, a symbol often used by hikers to mark trails – so travelers never lose their way.

Sarah Kjorstad, the founder of JW Bennett and a Wyoming native, found inspiration in The Cloudveil’s sleek, mountain-modern design and its connection to the local landscape.

The hatbands showcase hand-loomed glass beads and sustainable elk leather ties. One band draws inspiration from the Cloudveil’s lobby wall, mirroring the texture of aspen tree bark, while the other pays homage to the Cloudveil Dome in the Teton Range.

The cairn hatpin, an emblem of The Cloudveil, represents stacked stones used by hikers as trail markers. It ensures travelers never lose their way.

Guests can customize their handcrafted Cloudveil hats at JW Bennett’s shop at 364 Main Street, Park City.

Part of the The Cloudveil Collection, this band is a nod to the Cloudveil dome within the Teton Range.

A part of The Cloudveil Collection, this band was inspired from The Cloudveil’s lobby wall and features the black-and-white textured pattern of an Aspen tree bark, also one of the most common trees found in the area.

The Cloudveil Collection, a testament to artistry and local culture, is available for purchase in-store and online. It’s an opportunity to take home a piece of Western heritage in the form of hand-crafted hats and accessories.

Shop the Cloudveil Collection