PARK CITY, Utah — After announcing a multi-year partnership with Range Rover, Deer Valley Resort will have its very own special edition Range Rover Sport for the 2023 model year.
Only 20 units of the ultra-exclusive vehicle will be made, and each will feature a Deep Gloss Vermillion Red exterior and a $165,000 price tag. For every vehicle sold, $5,000 will go to the Youth Sports Alliance (YSA), a nonprofit focused on increasing the number of children participating in greater Park City sports, and breaking down barriers that might hinder that.
“Community support, especially youth in spots, is very important to everything we do at Deer Valley and this was a was a great opportunity within this sponsorship to give back locally,” said Emily Summers, Senior Communications Manager for Deer Valley Resort.
Among the many custom-tailored features, the door sills of each vehicle will be etched with the wording “DEER VALLEY EDITION” and “1 of 20.” Additionally, the car’s cupholders
Purchasers will also receive two ikon passes, a three-day stay at Deer Valley Resort, and two sets of customer bespoke Hinterland Skis.
“The Range Rover Sport Deer Valley Edition is for those who appreciate a modern expression of luxurious alpine life,” Joe Eberhardt, president and CEO of Jaguar Land Rover North America, said in a press release. “We are proud to introduce this ultra-exclusive vehicle to our guests at Range Rover House Park City, an ideal location to showcase the style and capability of the Range Rover Brand.”
The announcement of the special edition Range Rover Sport builds upon the three-year partnership between the luxury car manufacturer and the resort, in which Range Rover was designated the Official Luxury Vehicle of Deer Valley Resort.
Other announced features coming to the resort include preferred parking access, complimentary in-town transportation for lodging guests, and curated ski packages with exclusive resort access and amenities.
“With this partnership, Deer Valley and Range Rover aim enhance our communities’ passion for the luxurious mountain lifestyle,” Todd Bennet, Deer Valley president and COO, said in a press release. “We look forward to collaborating and creating opportunities that reflect the spirit of our brands.”