PARK CITY, Utah — The outdoor industry has seen ever-increasing growth since 2020 thanks to the pandemic leading many to spend more time doing outdoor activities. From 2020 to 2021, the outdoor recreation economy saw an 18.9% growth. The success of the industry and increased interest has prompted the Rossignol Group, which acts as the parent company of Rossignol, Dynastar, Lange, and Look, to announce that they will invest $50 million over the coming years as a means of reinforcing its commitment to sustainability and achieving its goals.
Through these changes, the Rossignol Group has set a goal of reaching $500 million in revenue by 2026 while continuing to push into becoming a four-season producer of mountain products. This would represent an over 60% rise in revenue from their 2021/22 fiscal year.
The $50 million is broken down into a target of $27 million in industrial investments, $15 million invested into its Respect environmental and social-progress initiative, and the remainder into new products and developments.
“With this plan, we are moving Rossignol and its 115 years of history into the future, committing ourselves to creating sustainable, inclusive products for both summer and winter,” said President and CEO Vincent Wauters.
The investment announcement comes after unveiling their Essential Ski, the first ski designed from mostly sustainable recycled or bio-based materials and over 75% recyclable at the end of its life, moving the industry toward being more environmentally friendly conscious, and less wasteful.
“Through this roadmap, we will make industrial and environmental investments focused on renewable technologies and life-cycle management, including repairability, second-life uses, and recyclability. Following on the heels of introducing the industry’s first recyclable ski, we will make our Sallanches site, the only ski factory in France, the world’s leading factory for eco-designed and recyclable skis,” said Wauters.