Shaun White expands “Whitespace” brand in collaboration with Park City’s Backcountry

PARK CITY, Utah — On October 17, Shaun White and Park City outdoor retailer Backcountry announced expanding their collaboration on a line of apparel and snowboard named “Whitespace.”

Shaun White is a three-time Olympic gold medalist and winner of the most X-Games gold medals in history. The Whitespace line of equipment draws from White’s 30 years of experience in snow sports with his unique style. White commented on the equipment, saying:

“For me, Backcountry felt like the obvious first choice for this partnership,” says White. “Besides being a personal fan of Backcountry, they have over 25 years of experience in the outdoor retail business, and it all started with skiing and riding. It’s really important to me that people who use Whitespace products will get the right product personally tailored to their individual needs. Backcountry’s Gearheads are always on call with the knowledge and expertise needed to point you in the right direction. I’m really excited to see what we do together in the next couple years.”

The line of equipment includes a unique three in one Sherpa Jacket that includes a removable fleece jacket. It also includes a Whitespace SW Signature Puffy Jacket and a Whitespace Merino Thermal Base Layer Mock Neck, both of which are “built for bitterly cold days of riding or getting around town.”

In addition to clothing, Whitespace includes several high-performance hardgoods. White has a total of four boards in the collection, including the Freestyle Shaun White Pro, AMF Park Twin, and “Powder!”. Whitespace also introduces a new line of goggles, a first for Shaun White’s collaborative projects.


Backcountry CEO Melanie COX said the following about collaborating with Shaun White:

“Shaun White is a true creative and visionary. His passion for snowboarding and streetwear fashion is really brought to life in his new collection. His unique style shines through in each piece, effortlessly blending technical features with contemporary silhouettes. As the exclusive retail partner of Whitespace, Backcountry is proud to partner with Shaun and bring his collection to market.”
The Whitespace collection and its new additions are available for purchase now.

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