PARK CITY, Utah. — John Bresee and Jim Holland created Backcountry in 1996 in a garage in Heber City, Utah with the intention of supplying fellow outdoor enthusiasts with gear. The first product that they sold was a backcountry beacon made by Pieps.
Eventually, they hired ‘Backcountry Bob’ Merrill, Christian Gennerman, Dustin Robertson, Jill Layfield, and many many more. Steep&Cheap and the one deal at a time (ODAT) model was created. Then CompetitiveCyclist was launched, along with Stoic and other Backcountry branded gear.
Eventually, BackcountryStore.com turned into Backcountry.com and then evolved into straight-up, Backcountry.
This year, Backcountry celebrates its 25th anniversary.
“For 25 years, we’ve been gearing up skiers, snowboarders, cyclists, climbers, paddlers, and just about every adventurer under the sun to SEND IT.”