NBC Sports brings Olympic “Join the Ride” photo booth to Sundance

The NBC Sports "Join the Ride" photo booth will be available at Sundance opening weekend. Photo:

PARK CITY, Utah — With the 2026 Milan-Cortina Winter Games approaching, NBC Sports is bringing its “Join the Ride” photo booth to Park City during the Sundance Film Festival.

The Italy-inspired pop-up is part of NBC’s “Road to Milan” tour, which has made several stops across the U.S. to build excitement for the upcoming Olympics. In Park City, festival-goers and guests will be invited to pose with themed scooters and take photos celebrating the journey to the Winter Games.

The booth will be open Friday, Jan. 23 through Monday, Jan. 26 at the Acura House of Energy.

NBC Sports says the experience is designed to engage fans and highlight the countdown to the 2026 Winter Olympics in Milan-Cortina.