fulFILLED wins sustainable tourism grant, rebrands, expands mission

Photo: fulFILLed Lifestyle Co. business partners

fulFILLed was named a sustainable tourism grant winner for its project aimed at transitioning Park City hotel and lodging facilities to refillable toiletries.

PARK CITY, Utah — fulFILLed has just rebranded into the fulFILLed Lifestyle Co. The company has been on quite the expansion track.

Park City Chamber of Commerce and Visitors Bureau’s first sustainable tourism grants

fulFILLed was named a winner for its project aimed at transitioning Park City hotel and lodging facilities to refillable toiletries. The grant will help the zero-waste store and refill shop develop a salable business model and Park City pilot program. The grant was awarded in July 2023 and the project is meant to go through April 2024. During this time they hope to transition at least 100 bathrooms from single-use to refillable toiletries.

Partners in the project

While fulFILLed will manage the project, Recycle Utah, the Green Business Program and Park City Lodging have signed up as partners. The project will include the creation of a resource guide for members of the Green Business Program, lodging staff training and a three-month pilot program. Kimberly Flores says, “I have already found a manufacturer for quality, non-toxic products.”

Rebranding to fulFILLed Lifestyle Co.

In looking for the resources needed to implement the goals of her grant, Flores had discussions with Paige Garrity, a 20-year retail veteran and business consultant. They discovered that their goals were aligned and decided to join forces in the rebranded fulFILLed Lifestyle Co. fulFILLed Lifestyle Co. is all about conscious consumerism and embracing a sustainable lifestyle. They plan to offer small steps consumers can take.

Expanding their offerings

Over the past two years fulFILLed has slowly created a community of people interested in the sustainable lifestyle and “become a bit of a co-op,” says Flores. They are hoping for a longer-term lease this time and plan to add events, education, and launch an online platform by the end of November. Their motto is reduce, reuse and reFILL.

Garrity says, “the new website will be organic to the brand and the community and the mindset that comes with living a sustainable life. Our goal is to reduce the consumption of products. We knew we had to serve our customers in a new way. Customers tell us all the time that there is something magical in our space. We believe it’s the people. We focus on events that bring our community together.”

Women-owned businesses

Being a women-owned business, they have sought out woman-owned businesses to provide their products. Currently, their suppliers include 10 businesses from Wasatch and Summit Counties, many that are Salt Lake County-based and several from outside of Utah. They source plastic-free, clean, environmentally friendly products. They reject products that do not live up to their high standards and prefer to carry fewer products rather than compromise their goals.

Flores says, “according to UNESCO, the hotel industry contributes 150 million tons of single-use plastic waste each year… we aim to significantly decrease the number of disposable items ending up in the landfill while promoting a circular economy and supporting local businesses.”