Barilla unveils new pasta in celebration of Mikaela Shiffrin’s 87th World Cup skiing victory

PARK CITY, Utah — With Mikaela Shiffrin’s historic 87 World Cup wins making her the winningest alpine skier in history; BluRhapsody by Barilla is introducing 87 limited-edition packs with pasta shaped as “8” and “7” to mark the achievement.

Shiffrin will receive the first box of the specialty pasta and sign the remaining 86. Numbers two through ten will be auctioned off, and the remaining 77 boxes will be available at a fixed price. All proceeds from the auction and sale of the remaining boxes will be donated to Food for Soul; a charity focused on combating food wastage and hunger through social awareness.

Barilla has been a sponsor for Shiffrin for the last 12 years, and is her longest-held sponsor. Marking the occasion of the new release of the special edition pasta will be an 87-second film showing Shiffrin’s journey, and her partnership with Barilla.

“We’ve had the privilege of supporting Mikaela over the past 12 years, ever since she was a talented 15-year-old, determined, kind, and passionate about her sport,” said Ilaria Lodigiani, VP Global Marketing, Barilla. “Besides being a champion, Mikaela represents the values that have always been at the heart of Barilla: care for others and for the planet. We could not be happier for her success. Mikaela has always been the best for us, and now she is the best in the world.”

“My partnership with Barilla means the world to me. Barilla was with me since the beginning and has shared every single one of my victories,” said Shiffrin. Words can’t express just how proud I am to have been, and continue to be, part of the Barilla family for the last 12 years—my longest partnership to date!”

Since breaking onto the skiing scene in 2011, Shiffrin has been a mainstay of the skiing world at the multiple Olympics and on the world cup circuit. Her 87 World Cup wins broke a 34-year record of 86 World Cup wins.

“It is a surreal achievement, and one that I have worked incredibly hard to achieve,” said Shiffrin. “I am extremely grateful for everyone who has supported me in this journey. I have to give a big show of appreciation to my loved ones and also my Barilla family, who have been with me for such a large portion of my career. Without your support and backing, I wouldn’t be in the position I am in today.”

You May Also Like
TownLift Is Brought To You In Part By These Presenting Partners.

Add Your Organization