Stio and JW Bennett team up for a Sundance pop-up

Stio is open throughout the Sundance Film Festival and will be joined by JW Bennett on Sunday, January 22. Photo: Stio.

PARK CITY, Utah — Jackson, Wyoming-born brands JW Bennett and Stio are teaming up during Sundance. Stio looks forward to offering a retail environment among the lounges and Sundance gathering spots, which is why it is teaming up with the women of JW Bennett for a twofer on Sunday, January 22, from 11 a.m.-5 p.m.

Stio’s downstairs level will be transformed into a JW Bennett pop-up where guests can customize their very own modern Western hat that fits in at Sundance as well as wherever they call home. Stio, known for its outdoor gear with the environment in mind, remains a retail environment with a casual atmosphere throughout the festival.

“At our pop-ups, it’s fun to get in front of a different group of people and clientele,” said Sarah Kjorstad, JW Bennett founder. “It’s fun to be in a fresh place, to work with different partners, and build rapport and relationships with other businesses in the community.”

Stio’s hours throughout the festival are 10 a.m.-6 p.m. Monday-Saturday and 11 a.m.-5 p.m. on Sunday.