Intermountain Healthcare announces new name and branding

Intermountain Healthcare announced new branding as well as its name change to Intermountain Health on Jan. 23, 2023. Photo: Intermountain Health.

SALT LAKE CITY — As of January 23, Intermountain Healthcare, the largest healthcare provider in the Intermountain West, is now Intermountain Health.

The switch to Intermountain Health was announced in 2022, but it did not adopt the name until earlier this week.

According to a statement from the company, this name change was based on feedback from consumers, patients, and employees and is meant to reflect an added emphasis on keeping people healthy, as well as continuing to provide world-class medical care at its hospitals and clinics.

Alongside a new name, Intermountain Health also debuted new branding on January 23 that will gradually be phased in over the coming years, including a colorful new logo. According to a social media post from Intermountain Health, the three colors in the new logo are meant to make the brand feel trusted, bold, and approachable to customers.

“Intermountain Health’s mission of ‘helping people live the healthiest lives possible’ remains the same, and the health system will continue to champion preventative care and wellness, addressing social determinants of health and medical innovations,” said a statement from Intermountain Health. “The name change and updated logo are just a small part of an overall commitment to an increased emphasis on whole-health focused initiatives, and to be a partner in health while staying true to Intermountain Health’s rich foundation of providing extraordinary care for the communities it serves.”

Intermountain Health is headquartered in Utah and serves 8 states throughout the US.

Today we launch a new identity while serving the same mission: to provide you a model health system that meets your needs and transforms expectations. You'll see this new brand roll out over the next couple years across the eight states we serve. pic.twitter.com/yKqKvcTCEc

— Intermountain Health (@Intermountain) January 23, 2023