PARK CITY, Utah — The word Nosh is a verb in Yiddish that means to eat food enthusiastically. The Prospector Square restaurant, Nosh, has just that result on its patrons. Nosh is Jason and Katie Greenberg’s way of enriching the Park City foodscape by providing scrumptious Israeli-inspired cuisine in an approachable setting that won’t break the bank.
“After moving to Park City in 2014, we very quickly noticed a lack of diversity in the food scene, especially regarding affordable ethnic cuisines,” Katie explains.
Katie and Jason imagined amping up Park City’s food choices based on their experience in New York City. “Living in New York, Jason and I had access to an unparalleled variety of delicious, inexpensive fast and fast casual foods, and one of our favorites was always falafel and shawarma,” Katie says. “Nosh grew out of a love of ethnic street food in NYC and a desire to share family recipes and traditions.”
Appreciation of good food in combination with Jason’s 20-plus years of expertise in the restaurant industry (including renowned New York restaurants like Nobu Downtown and Mile End Delicatessen) aided in the successful debut of their Israeli cuisine in Park City.
“Looking to bring one of our favorite foods to the area, we joined the Park Silly Sunday Market as PC Pita and spent several summers selling hummus, pitas, salads, and sides every weekend,” Katie says, “Meanwhile we were brainstorming, recipe testing, and always looking for the space that would eventually become Nosh.”
The Prospector Square location opened in February 2020, weeks before the onset of the global pandemic. However, the shutdown didn’t slow down Jason and Katie or deter the community’s warm response to their tasty cuisine. “We pivoted from dine-in to curbside only with a limited menu and family-style meals, which went over so well we have actually kept them on the take-out menu,” Katie explains.
One of the components that makes Nosh exceptional is how Katie and Jason remain true to their goal of sharing family recipes and traditions. “We like to think of ourselves as a true family restaurant with a story that we love to share almost as much as the food. We are a husband and wife, with Mom, nieces, and friends all on the team.” Katie says. “Our small staff, casual service style, and order-at-the-counter set-up lends itself to getting to know our regulars and talking to just about everyone who comes in.”
Nosh’s Middle Eastern and Mediterranean cuisine includes bountiful choices for all types of folks, from omnivores to herbivores to gluten-free eaters. All selections on the diverse menu share a common theme delectable and economical.
“It is important to us that we keep the food as fresh and delicious as possible while also staying affordable, and trying to offer a variety of options for everyone, whether it’s a middle eastern food aficionado, a first timer trying the cuisine, or someone with dietary restrictions or preferences,” Katie exclaims.
Katie, Jason, and their team are always happy to make recommendations for newbies or people looking to try something new. However, a couple of menu items consistently rank the most popular.
“We have two (by far) best sellers: the braised chicken bowl and the Nosh Platter. The braised chicken bowl is great for a single diner who’s not feeling too adventurous but still wants all the delicious flavors and a little bit of spice. The Nosh Platter is meant as a dish to share and allows a couple or group to try a little bit of almost everything, including hummus and pita, pickled cabbage slaw, spiced rice, roasted vegetables, our signature falafel, and their choice of protein (or vegetarian!),” Katie says.
First timer, consistent customers, and tourists all receive the same welcome. “Part of what we love about Nosh is being able to connect and share stories with both regulars and visitors,” Katie says, “We have loved meeting more people from the community, as well as being able to share our story and local advice with visitors looking for other recommendations.”