PARK CITY, Utah — Kodiak, the fast-growing protein-packed breakfast and snack brand based in lower Pinebrook, announced this week that star Zac Efron is its first Chief Brand Officer. He also has become a shareholder in the company and has joined its Board of Directors.
“My fast-paced lifestyle requires the right food and a good amount of protein, which is why I love Kodiak’s products,” Efron said. “Having the chance to be a part of Kodiak’s team in a much bigger way is super inspiring to me.”
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“Zac has been a long-time fan of Kodiak’s products and is eager to bring Kodiak into new territory,” a Kodiak press release states.
“He is passionate about inspiring Kodiak’s loyal consumers to explore nature, elevate the food they eat, and give back to worthy causes. He also comes with valuable insights thanks to his globe-trotting exploration of sustainable agricultural practices and life-long focus on wellness and fitness.”
Efron recently starred in Blumhouse’s take on Stephen King’s Firestarter and finished production on the Peter Farrelly-directed The Greatest Beer Run Ever. On Tuesday it was reported that Efron will star in a Netflix romantic comedy directed by Richard LaGravenese alongside Nicole Kidman and Joey King.
“We’re really excited to welcome Zac and his valued perspectives to Kodiak,” said Joel Clark, Kodiak’s co-founder and CEO.
“We’ve all watched Zac build a life of adventure that prioritizes wellness from the inside out, which he attributes in part to his belief in real food, making this collaboration feel so right. His global reach, passion for the outdoors, and focus on balanced nutrition makes him an ideal partner. We are teaming up to influence the future of food and keep America wild for future generations.”
Athlete-focused investment firm Patriocof Co announced a stake in Kodiak earlier this year. Cincinnati Bengals quarterback Joe Burrow, Kansas City Chiefs tight end Travis Kelce, Utah Jazz forward Rudy Gay, US Open Champion Sloane Stephens, and former New York Yankees pitcher CC Sabathia all participated in the deal.
Kodiak was rejected when it appeared on the ABC show Shark Tank in 2013. Since the company’s appearance on the show, its revenue has grown from a little over $2 million to over $54 million in 2017.