Park City Marketing Club: Affiliate marketing strategies, best practices, and challenges, with Michelle and Troy from AvantLink

Join the Park City Marketing Club on Monday, September 29 for a discussion about affiliate marketing, with Michelle Dufford and Troy Dehm from AvantLink.

​They’ll cover:

• ​Affiliate basics and trends

• ​Strategies to engage with potential partners for your affiliate program

• ​Importance of a balanced program with a variety of publisher types i.e. content, social media, deal and loyalty

• ​The challenges with content only programs

​About AvantLink

​AvantLink is proudly celebrating 20 years as a trusted foundation for performance-based marketing, connecting affiliate publishers and merchant advertisers. We’ve built our reputation on innovation, integrity, and partnerships that drive measurable growth. Our platform delivers advanced tracking and attribution that make it easier for brands and publishers to succeed together. Based in Park City, Utah, AvantLink is committed to fostering collaboration and strengthening the affiliate marketing community.

​About Michelle Dufford

​Michelle Dufford has worked in sales at AvantLink for the past eight years, building strong partnerships and helping brands grow through performance-based marketing. Outside of work, she enjoys spending time outdoors with her family, exploring nature and making memories together.

​About Troy Dehm

​Troy Dehm originally grew up in Rochester, NY and followed his passions out to Park City, UT in 2011 after graduating with a Resort & Hospitality Management Degree. He has worked in the Account Management team for 6 years – helping small to large brands get connected to excellent partners that drive customers to their websites. Always looking to think outside the box when it comes to partnerships and focusing on a wide variety of publishers to keep affiliate programs balanced and successful. In his spare time, he enjoys disc golf, skiing and enjoying friends in Park City.

​⚡️You bring your ideas, questions and a spirit of collaboration
🥨 We’ll bring the snacks and drinks.

​Join the Park City Marketing Club

​The Park City Marketing Club is free and open. Join the club at parkcitymarketing.club

​🙌 High Fives

​​​​​​​​​Thanks to our sponsors, Kiln, TAB Bank, Lake City Photos, Avantlink and TownLift for their support!