J.Crew partners with U.S. Ski & Snowboard for apparel collection ahead of 2026 Winter Games

(left to right) U.S. Ski & Snowboard athletes Hailey Langland, Colby Stevenson, Tess Johnson, Zach Miller, Rell Harwood and River Radamus in the new J.Crew x U.S. Ski & Snowboard collection. Photo: J. Crew

PARK CITY, Utah — As American skiers and snowboarders gear up for the 2026 Winter Games, J.Crew is stepping onto the snow with a new lifestyle partnership with U.S. Ski & Snowboard.

The three-year partnership, launching just before the 2026 Winter Olympic Games, features a 26-piece lifestyle collection designed to celebrate alpine culture and support the organization’s athletes as they prepare to compete on an international stage.

As an official lifestyle apparel partner of U.S. Ski & Snowboard, the national governing body for ski and snowboard sports, the brand won’t replace Ralph Lauren as Team USA’s official Olympic outfitter. The collection focuses on off-mountain, après-ski and fan-facing apparel.

The new line includes knitwear, loungewear and cold-weather accessories for women, men, and kids. Expanding into performance wear, the partnership also includes a limited ski capsule developed with Kappa, U.S. Ski & Snowboard’s official on-mountain partner, featuring technical jackets for recreational and training use.

J.Crew CEO Libby Wadle said the partnership is meant to spotlight athletes’ journeys and build excitement around snow sports as the Winter Games approach.

“This partnership is about more than outfitting athletes and fans — it’s about celebrating U.S. Ski & Snowboard’s commitment to athleticism, dedication and excellence,” Wadle said in a statement.

U.S. Ski & Snowboard President and CEO Sophie Goldschmidt said the collaboration is designed to connect athletes, fans and communities through a shared sense of pride in winter sports.

The collection launches ahead of the Olympic season and will be supported by marketing campaigns featuring elite American athletes, including Olympic silver medalist Colby Stevenson, snowboarder Hailey Langland and alpine skier River Radamus, among others. Community activations are also planned at U.S. Ski & Snowboard events throughout the winter.

The collection is available in select J.Crew stores and online.