Park City couple joins Utah’s wealthiest in $200M Olympic fundraising push

Fraser Bullock, CEO of the 2034 organizing committee, presenting the Podium34 donor initiative. Photo:

UTAH — Park City residents Matthew and Tatiana Prince are among nine major donors committing $20 million or more to Podium34, a first-of-its-kind Olympic fundraising initiative supporting Utah’s 2034 Winter Games. The campaign has already raised more than $200 million toward its $300 million goal, a record for any Olympic host.

The Princes join other prominent Utah names — Eccles, Miller, Garff, Huntsman, Smith, and Price — as “founding captain”-level donors in backing both the Games and related causes. These Utah families and giving organizations can direct some of their contributions to support specific programming in relation to the upcoming games, such as arts and culture, education, mental health, and youth sports.

Podium34 fills a critical funding gap. With corporate sponsorships restricted until after 2028, these early donations allow the committee to begin planning and community investment now, without using new state tax dollars.

This is the first time in Olympic history that a host has received donations of this magnitude so far ahead of the games, noted Fraser Bullock, CEO of the 2034 organizing committee. “Our only source of revenue is donors,” he said. “Without you, we would not be in business, we couldn’t start. So now, not only have we started, we’ve launched.”

Governor Spencer Cox spoke at the conference, citing not only the economic but the social benefits of the Olympics. “The Olympics are an opportunity to show the world who we are and what we believe in, and we are people that serve, that give back, that give charity, that care more about our neighbors than we care about ourselves. These and all of you today, again, represent the very best of us.” Speaking on the unique nature of Podium34, he said, “Nobody does this. They don’t do this one year away, but they certainly don’t do it nine years away. With this kind of contribution, you’ll blow some minds in the most positive ways.”

Bullock also thanked The Church of Jesus Christ of Latter-day Saints for their partnership in both to the 2002 Olympics and to the upcoming 2034 Games, and noted that their contributions will be made public in the coming weeks.

In a pre-recorded video, International Olympic Committee President Kirsty Coventry spoke to the Utah donors and Olympics organizers. “With the early election, more than nine years ahead of your games, you have a tremendous opportunity,” she said. “We encourage you to use the full power of the rings to nurture your youth, develop winter sports even further, and radiate beyond your borders across the nation and the world.”

The significant fundraising effort, nearly a decade before the Olympic flame is lit in Salt Lake City, sets Utah apart in Olympic history and, organizers say, sets the stage for community benefit well ahead of and even beyond the 2034 Games.