Photo: Deb DeKoff // Neighbors of Park City.

No two faces are alike—and neither is anyone’s definition of beauty. But for Chaoyu Irvin, board-certified Physician Associate and Founder of Peak Concierge Medicine in Midway, beauty is more than skin deep. For her, true aesthetic enhancement begins with a foundation of health, harmony, and confidence.

“Beauty on the outside reflects what’s happening on the inside,” says Chaoyu. “I approach aesthetics holistically, starting with a thorough medical assessment. Every face tells a different story, and every client deserves a customized, thoughtful treatment plan—not a one-size-fits-all solution.”

Chaoyu combines her rigorous medical background with a passion for artistry, offering patients natural-looking results through tailored, evidence-based treatments. Her clinic specializes in luxury aesthetic and regenerative procedures—including Botox, dermal fillers, Sculptra®, platelet-rich fibrin (PRF), microneedling, CO₂ skin resurfacing, intravenous (IV) therapy, laser treatments and medical-grade skincare. Clients get more than a quick fix: they’re guided through a year-long wellness and beauty journey that’s as personal as it is transformative.

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“We create a comprehensive plan designed around your anatomy, lifestyle and long-term goals,” Chaoyu explains. “The goal is not just to look refreshed—but to feel your best.” She launched Peak Concierge Medicine in 2020, building on years of experience in a scientific background, acute care and family medicine. “I’ve always loved working with my hands. If I weren’t in medicine, I’d be a fashion designer,” she says with a smile. “This is the perfect blend of creativity, science, and service.”

Originally from Taiwan, Chaoyu came to the United States in 2005 to further her education. She began as a researcher at the University of Colorado and earned a master’s degree in chemistry with a biology emphasis. Her career in medical research spanned 8 years, focusing on cancer, asthma, and chronic obstructive pulmonary disease (COPD) at National Jewish Health.

“My specialty was immunology—understanding how the body reacts to disease at a cellular level. That foundation makes me a better clinician today,” she says. “It helps me explain the ‘why’ behind what’s happening in my patients’ bodies.”

During her research career, she published several papers and found herself drawn to patient interaction. “I fell in love with talking to patients about the science and seeing the human side of the work. I wanted more of that.”

After moving to Utah, Chaoyu shifted toward clinical medicine. She became a certified nursing assistant (CNA), worked as an emergency room (ER) technician and earned her physician assistant (PA) degree from Rocky Mountain University of Health Professions. For the last few years, she’s practiced medicine at Heber Valley Hospital’s Instacare—all while running Peak Concierge Medicine full-time. “I have two full-time jobs,” she says. “It’s intense, but incredibly fulfilling.”

At her clinic, Chaoyu integrates regenerative medicine with aesthetics to achieve long-lasting, natural results. Treatments like PRF and stem cell therapy support tissue repair, reduce inflammation and promote collagen growth. “These therapies use the body’s healing power,” she says. “It’s all about helping people age gracefully and feel their best.”

Chaoyu and her husband, Matt, live in Midway with their 3 young boys. The couple met on a blind date at a concert in Colorado, and when their first son was born, they relocated to Utah to be closer to family. “We instantly fell in love with Wasatch County. This is our forever home,” she says.

But the Irvins aren’t just living in Midway—they’re actively investing in the community they love.

Matt is the founder of Adventourage, a premier outdoor adventure company based at the Homestead Resort. The business offers unforgettable experiences like backcountry snowmobile tours, off-road UTV rides and guided wilderness adventures. Adventourage plays a major role in trail-building, habitat restoration, and snow grooming initiatives in both the Uinta-Wasatch-Cache National Forest and Wasatch Mountain State Park.

“As a family, we believe in giving back,” Chaoyu says. “We’ve contributed thousands of hours and hundreds of thousands of dollars to create and maintain recreational infrastructure that benefits everyone—locals and visitors alike.” Their downtime reflects this love for the outdoors. “Our backyard is the mountains,” she says. “We hike, bike, ride motorcycles and we have a yurt at the top of the ridge that we call our sanctuary.”

Fun fact: Chaoyu and Matt launched their businesses on the same day. “I don’t recommend doing that,” she laughs. “But we’ve built something really special together, and I’m proud of what we’ve accomplished as a team.”

Despite their packed schedules, the Irvins find ways to stay involved in local causes. Chaoyu volunteers for the Wasatch Community Foundation, supporting events like the Mile-by-Mile Marathon and the Kids’ Health & Safety Fair.

Her approach to life mirrors her approach to aesthetics: balanced, thoughtful, and centered on well-being. “I believe in grace, in balanced beauty, and in living with intention,” she says. “If we can use our skills to help others live healthier, more confident lives, then that’s a life well-lived.”