YSA, Kodiak cook up another year of sports partnership

Cross country skiing in Park City with the after school program Youth Sports Alliance (YSA). Photo: YSA // Liz Meyers

PARK CITY, Utah — Kodiak and the Youth Sports Alliance (YSA) announced Tuesday they are renewing their partnership to provide nutritional support for after-school programs serving thousands of students in Summit and Wasatch counties.

Kodiak, the protein-focused breakfast company out of Park City, will serve as title sponsor for YSA’s Get Out & Play and ACTiV8 after-school programs. It will provide both funding and protein-rich breakfast products to 23 schools throughout the greater Park City area.

“Kodiak is thrilled to be partnering with Youth Sports Alliance for another year as we continue to pursue our mission of feeding epic days and wilder lives,” said Cory Bayers, chief marketing officer at Kodiak. “YSA has been critical to the growth and success of thousands of local students thanks to their programs.”

The partnership aims to support activities ranging from snowboarding to skate skiing and mountain biking. YSA currently serves over 3,800 youth annually through its various programs, which include supporting seven competitive winter sports teams and offering need-based scholarships through two endowments.

The organization’s work in expanding outdoor accessibility recently earned them the 2023 Land Rover Defender Service Award for Outdoor Accessibility and Education, which included a custom Land Rover Defender 130 to help expand their reach. YSA has also received recognition from the Aspen Institute, US Ski & Snowboard, and the President’s Council on Sports, Fitness & Nutrition.

“The partnership with Kodiak is vital in helping YSA achieve our goal of providing more children with access to sports and healthy activities,” said Emily Fisher, YSA executive director. “By offering both financial support and nutritious snacks, Kodiak enables us to expand our afterschool programs and ensure that students across Summit and Wasatch counties have the tools they need to succeed, both on and off the field.”