Photo: Willie Ford – Courtesy of National Ability Center

PARK CITY, Utah – Willie Ford, a prominent business executive, will step into the role of the National Ability Center’s (NAC) next CEO.

Ford was chosen from among over 100 applications to lead the NAC, one of Park City’s most prominent non-profits. The NAC is nationally known for its programs serving individuals, families, and groups with disabilities by providing a safe and inclusive environment to discover their untapped potential.

“For the past eight months, we have worked diligently to identify a leader who can help us achieve an elevated level of success. After reviewing over 100 applications, we found a leader who truly stood out through his connection to our team, mission and values, and who shares our vision for the future,” said David O’Brien, board chair at the National Ability Center. “Not only is Ford’s leadership experience exceptional, but his time within the outdoor industry will be invaluable to our organization.”

Ford to lead new strategic plan

As the NAC approaches its 40th anniversary, Ford will help usher in an innovative era for the adaptive sports organization. He has worked closely on fundraising efforts, strategic planning and programming.

“My personal love for outdoor recreation combined with my previous nonprofit experience, led me to my purpose – working with and empowering people of all abilities,” said Willie Ford, CEO of the National Ability Center. “The impact I have seen first-hand is what drove me to this opportunity where I can contribute to making a positive impact on people of all abilities. The National Ability Center has immense potential ahead, supported by an incredible team and excellent facilities.” Currently, the NAC serves over 5000 individuals per year.

Ford has over a decade of related experience

Most recently, Ford co-founded Givego, a technology company that connects the everyday athlete with professionals for on-demand coaching and mentorship. Senior roles at Cake and POC tie in well to NAC’s goals. Cake is an electric motorcycle and moped organization recognized for its design and innovative approach to mobility and sustainability. POC is a company committed to protecting lives and reducing the consequences of accidents for athletes and aspiring athletes.

Ford was the vice chair of The High Fives Foundation. This adaptive sports foundation provides hope and resources for athletes from all walks of life. Here he deepened his understanding and passion for adaptive sports and recreation. He held the board of director positions at UNH Friends of Skiing and The Shane McConkey Foundation. Ford graduated from the University of New Hampshire where he competed on their alpine ski team as a two-time NCAA All American.