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This project strategically targets markets devoid of traditional Saks Fifth Avenue stores. Deer Valley, in particular, is one of these markets, and the forthcoming arrival of the Fifth Avenue Club In Residence will be a seasonal amenity for its patrons.
DEER VALLEY, Utah — The St. Regis in Deer Valley is poised to welcome a new addition for the upcoming winter season; the Saks Fifth Avenue Winter Shop.
According to its press release, Saks Fifth Avenue has partnered with leading luxury resort operators, including Marriott International and its portfolio of luxury brands including The Ritz-Carlton and St. Regis Hotels & Resorts by extending its presence through the launch of small scale stores. This project strategically targets markets devoid of traditional Saks Fifth Avenue stores. Deer Valley, in particular, is one of these markets, and the forthcoming arrival of the Saks Fifth Avenue will be a seasonal amenity for its patrons.
The new store will be offering an intimate shopping experience, available by appointment. The private appointments provide a secluded setting for customers while mirroring the known opulence found in Saks Fifth Avenue stores.
“Building on the success of our iconic in-store Fifth Avenue Club experience, this innovative new format allows us to expand Saks Fifth Avenue’s highly personalized service into new markets and deliver a one-of-a-kind shopping experience tailored to our clients’ unique lifestyles,” said Larry Bruce, president, Saks Fifth Avenue stores.
This new In Residence location will serve as a host for a series of exclusive trunk shows and curated events. It promises to provide a unique platform for clients to interact with luxury brands, gain insight into the latest fashion trends and partake in special events set against the picturesque backdrop of Deer Valley’s St. Regis.
The store’s opening date is set for November 16 and will be open to the public daily from 11 a.m. to 7 p.m. Shopping appointments can be scheduled on the Saks Fifth Avenue website.