Retailer Kent Outdoors will relocate HQ to Summit County

Photo: Kent Outdoors

The company expects to bring 84 new, high-paying jobs to Utah over the next 5 years

PARK CITY, Utah — Seawall Capital, the private equity owner of retailer Kent Outdoors, announced today that Kent will relocate its headquarters from New London, Ohio, to Summit County.

Originally Kent Watersports, the company rebranded to Kent Outdoors in 2021 following the acquisition of Kona Bicycles and BOTE. Its other notable brands include Full Throttle, Margaritaville, and Hyperlite. Seawell Capital acquired Kent Outdoors in early 2021.

The company is relocating following an agreement with the state of Utah, and projects that it will add 84 new, high-paying jobs to the workforce over the next five years.

“We’re thrilled to move Kent Outdoors’ headquarters to Utah to embrace the state’s vibrant business environment and cherished outdoor lifestyle,” said Matt Eby, chairman of the Seawall Board of Directors. “We look forward to contributing to Utah’s community, exploring its landscapes, and fostering strong partnerships with like-minded individuals and brands. This relocation signifies a new chapter for us, aligning our family of brands with Utah’s dynamic spirit for mutual success.”

According to a press release from Kent Outdoors, each of the company’s brands will now have team members located at the new Utah headquarters, while other roles and departments will remain in their original hubs.

“This is a very exciting evolution for Kent Outdoors and will create an important center of gravity for the business as we continue to grow,” said Eby. “Since our inception, the vision has been to create an environment where brands and founders can grow to their full potential. Giving our teams and brands a central location to call home will only add to the value that we can provide.”