AvantLink dives into performance marketing with Park City Marketing Club

The Park City Marketing Club is free and open to all to join. Photo: Park City Marketing Club.

PARK CITY, Utah — Representatives from AvantLink will give members of the Park City Marketing Club an introduction to performance marketing on Monday, November 21, at 4 p.m. at Kiln Park City.

AvantLink is a performance marketing company headquartered in Park City. Started in 2005, AvantLink now operates three independent affiliate networks in the U.S., Canada, and Australia.

Jay Burke, director of marketing at AvantLink, and Scott Chaplin, vice president of global sales operations at AvantLink, will go over what performance marketing is and establish how it can work for brands and content creators.

“We’d be we’d be happy to just kind of come and give a 30,000-foot level view of, you know, what performance slash affiliate marketing is because a lot of people just don’t have any idea,” Burke said. “We’ll talk a little bit about the difference between what an influencer looks like versus like somebody that’s working in the performance industry.”

Following the presentation, will be an open forum and question and answer session. ​​Membership in the Park City Marketing Club is free.