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Utah Jazz teams up with famed fashionista Lotas
SALT LAKE CITY, Utah – The Utah Jazz and fashion designer Warren Lotas have partnered on a clothing collaboration featuring Utah’s iconic purple theme paired with Lotas’ signature designs.
Released at 10 a.m. at Vivint Arena on Saturday, the clothing is expected to sell fast as Lotas has risen from a first-year college student to a highly-valued clothing designer over a few years.
“We’ve always had a lot of fans from Utah, and it’s a pleasure to finally be able to work with the only major league team in the state,” Lotas said to Jazz representatives.
Lotas got his start in his dorm room during his freshman year at college. Never one with a lot of money growing up, Lotas wanted to create his fashion based on clothes he liked to wear and inspiration he found in his personal life.
Combining his admiration of the DIY punk style with his love of Grim Reapers, Lotas got his start printing out photos and stitching them onto his clothes. He then parlayed that into becoming one of the fashion industry’s brightest and most unique young minds.
His clothes have been worn by celebrities such as Wiz Khalifa, Travis Scott, Juice Wrld, and Kendrick Lamar.
But as of late, Lotas has made his way into the wonderful world of the NBA, catching the eye of several stars.
Since player entrances to games have almost turned into runway photo shoots, it’s not shocking that the young Lotas has been a popular pick for many younger NBA players interested in fashion.
Two months ago, Lotas released news on his Instagram that he would be doing a unique collaboration with six NBA teams this season: Utah, Phoenix, Detroit, Brooklyn, Milwaukee, and Houston.
Five of those have gone on sale already, all of which sold out the day the clothing was released.
The special Jazz hoodies are $180, and the t-shirts are $90 and have been seen in the secondary online market for three times the price.