Steps to Success: International Tourism

In partnership with the International Inbound Travel Association (IITA) and Alon Tourism Solutions, the Park City Chamber is thrilled to launch Steps to Success, an international readiness program designed to help local businesses like yours prepare to attract and welcome international visitors.

Whether you’re a tour operator, lodging provider, restaurant, retailer, or local attraction, this training will give you the tools you need to tap into the global travel trade and grow your business.

All categories of business fit and are encouraged to attend – Here’s why!

Tourism Councils/Chambers – Help your stakeholder tourism businesses achieve success because you understand what is important for them to be doing. Producing products and services for the travel trade will result in economic impact.
Attractions/Tours/Tour Guides/Horse Farms/Breweries/Wineries/Distilleries – You are the reason visitors want to visit! Learn how to secure a baseline of business booked in advance.
Sports – You can see more bookings in advance and be able to push seats that are harder to sell or time periods when you want to increase your ticket sales.
Arts/Cultural Institutions/Museums/Historic Places/Performing Arts – You are the essence of your destination, showcasing its culture, history, and uniqueness. Working with the travel trade is the way to add visitation, increase global awareness, and attract key markets.
Accommodations – Utilize the inbound market to increase your occupancy rates by bringing in business during your off-peak periods and key need periods.
Dining – Every visitor must eat! Travel trade can bring you visitors for all 3 meals and during your off-peak periods. Access both individuals and groups to fill your seats.
Retail/Services – Shopping is the #1 activity for visitors globally. Learn ways to drive visitors to your retail space as a premade decision before they arrive while creating interesting and fun partner programs.
Transportation – International visitors travel via all modes. Teach them how to include your services.
Parks & Recreation – Visitors who arrive from travel trade companies make pre-determined choices on where they will visit. If you are interested in pushing visitors into year-round periods and changing their visitor habits, then this session is for you.
Events/Festivals – Promote your event and festival in advance with partners who give you more visibility and reach and become the reason people visit your destination.

What You’ll Gain:

Understanding of the value of working with the international inbound market, and how to harness it as a growth partner for your business.
Practical know-how on preparing for this market, including how to develop your pitch, pricing, sellable products, and operational resources that meet the travel trade’s expectations.
Fundamental marketing strategies to promote your business through the travel trade’s global distribution channels.

Why You Should Join:

Attract international guests year-round (or your need times) and reduce reliance on peak seasons
Secure advance bookings for more stable revenue and operational planning
Connect with a global network of trusted trade partners to grow your reach and reputation
Whether you are new to international tourism or looking to deepen your understanding, this is your chance to level up, right here in Park City. Participation is free, and we’d love to see you and your team there!

Following the September 24 session, participants will also have access to individual guidance sessions, as well as Steps 2 & 3, additional in-person workshops taking place on October 15.

Don’t miss this opportunity to tap into the international travel trade and unlock new business potential.

FREE to Chamber Members.