New Vintage Clothing Store Opens on Park City Main Street

Writer and comedian Jena Kingsley, author of Darcy Dates, opened Blueprints Vintage on Park City's Main Street, bringing her distinctive voice to both the local literary and retail scenes. Photo: Jena Kingsley

PARK CITY, Utah – Jena Kingsley opened Blueprints Vintage on Saturday at 309 Main St., bringing what she calls “highly curated vintage clothing” to a second-floor space designed to feel more like a home than a traditional retail shop.

The new boutique offers a selection shaped by Park City’s Western aesthetic and demand for trend-driven vintage pieces, from fur and fringe to cowboy boots and Y2K styles.

“There’s a lot of Western stuff, because of the town,” Kingsley said. “There’s fringe, fur, jewelry, accessories, and belts. And vintage cowboy boots.”

Kingsley, a writer and comedian who recently moved to Park City, said the shop grew from a personal passion and a gap she noticed in the local retail landscape. “I love vintage clothing, and I love coats. I have a coat addiction,” she said. “Some people love shoes. Some people love bags. I’m a coat person.”

She started with trunk shows focused heavily on outerwear – the pieces she owned in abundance and the items that sold fastest. The response made a permanent storefront feel inevitable. “I was selling out,” Kingsley said. “And I kept having to scramble to get new pieces in.”

As demand grew, so did the logistical challenge. “I couldn’t keep moving around with all of that stuff,” she said. “So I decided maybe I should open a permanent space. And a space came up, and I moved in, and here we are.”

The shop’s inventory extends beyond Western wear. Kingsley said she tracks customer requests – including styles popular with younger shoppers – while prioritizing quality and craftsmanship. “There’s a lot of fun Y2K stuff, because there’s a high demand for it,” she said. “I find the second I have one piece, it goes.”

The selection also includes Parisian designers – literal finds from a sourcing trip to Paris just before opening. Kingsley said she sources “all over,” including auctions and estate sales.

She traces her appreciation for vintage to her teenage years in New York City. “I grew up in New York City buying vintage with my friends since we were 14 years old,” she said.

Now, she said, she sees that same impulse show up across generations, driven by both practical and philosophical concerns.

“One is sustainability,” Kingsley said. “Buying vintage clothes is better for the environment. It’s highly sustainable.”

But the shift also reflects dissatisfaction with contemporary fashion’s materials and pricing. “They used to make clothes so much better,” she said. “If you go into a store, they’re made of acrylic, and it’s fast fashion – and you’re paying crazy prices for fast fashion.”

She described vintage as a return to quality fabrics and construction. “Quality – 100% wool, 100% silk,” Kingsley said. “Really good fabrics, really good craftsmanship.”

Kingsley said social media has also changed how people experience new clothing. By the time a fall jacket launches, shoppers have already seen it promoted for months and worn by countless influencers. “By the time the jacket comes out in the fall, you’ve seen every influencer wearing it,” she said. “So you feel like you’ve worn the jacket before you even bought the jacket.”

Vintage offers a different kind of discovery. “It’s refreshing to come in and see pieces that you’re not seeing on social media, you’re not seeing on websites,” Kingsley said. “I don’t want to say one of a kind, because they’re vintage pieces, and there could be others out there – but they’re impossible to find.”

That scarcity creates its own challenge for Kingsley as a seller. “It’s really hard to sell so many things that come through my door,” she said. “I think I should keep this. And then it sells. And I have such regrets that I sold it.”

Asked what item she’s always searching for, she didn’t hesitate – even if the answer keeps evolving. “I want to say I’m on an endless search for the perfect coat,” she said. “But every time I find a perfect coat, there’s another perfect coat that I want.”

She makes the case for coats as a style shortcut. “When you have a great coat on, you could just wear jeans and a T-shirt, and you’re fully dressed,” Kingsley said. “So it’s a shortcut.”

The trunk shows also revealed unexpected interest from male and younger customers. “A lot of boys would show up,” she said. In the permanent space, she expanded options. “In this store, we now have an entire men’s room,” she said.

Kingsley said she wants Blueprints Vintage to function as more than a retail space – envisioning it as a welcoming destination people return to as inventory rotates constantly. “It’s a very warm store,” she said. “It’s upstairs. It has an inviting, residential feel. It feels like someone’s home.”

She hopes customers will treat it that way. “I’m hoping people will come and hang out, and it will be a whole community,” Kingsley said. “It’s also such a nice way to get to know people.”

Because she brings in new pieces frequently, she encourages repeat visits – especially for shoppers hunting something specific.

“I get things in every week,” she said. “It’s a good place to keep checking in. And I take requests. I always say to people, what do you want to see?”