Dana Grinnell, owner of Free Living Co, brings bold color and energy to Park City’s clean-living movement, blending toxin-free living with a vibrant, no-rules approach to wellness and sustainability. Photo: Dana Grinnell

PARK CITY, UT — Free Living Co will introduce Live Free Skincare, what the company says is the first Made Safe-certified skincare line designed specifically for teenagers and young adults, at a launch party Jan. 10 at its Park City warehouse.

The clean-living marketplace developed the line to address a gap in the beauty industry that founder Dana Grinnell identified: teen skincare products that lack proper regulation and often contain questionable ingredients.

“Teen beauty has been treated as disposable — for both people and the planet,” Grinnell said. “We wanted to create something radically different: actually clean skincare that respects young skin, long-term health, and the world they’re inheriting.”

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Live Free Skincare products contain what the company describes as active, essential ingredients for healthy skin, while excluding endocrine disruptors, carcinogens, and undisclosed fragrance blends. Each formula carries Made Safe certification, a third-party verification for nontoxic products.

The packaging represents what the company calls a sustainability milestone in the beauty industry. The line uses fully home-compostable microbe-made biomaterial paired with reusable pouches crafted from deadstock fabric, addressing both plastic waste and textile overproduction.

The launch party will take place at the Live Free warehouse, 4554 N. Forestdale Drive, Unit 37. The event will include product previews, founder remarks, gifting, and refreshments. Media members and the public are invited to attend.

Live Free Skincare is available through direct-to-consumer sales, Free Living Co’s flagship Park City store, and TikTok Shop.

For more information or to RSVP for the launch party, contact Dana Grinnell at dana@freelivingco.co or visit freelivingco.co.