Ski the Day premiere benefits Utah Avalanche Center

Utah Avalanche Center's Craig Gordon pictured here investigating an avalanche in Northern Utah. Photo: Utah Avalanche Center // Craig Gordon

SALT LAKE CITY, UT — Backcountry hosted the premiere of its latest film, Ski the Day, on Thursday night at INDUSTRY SLC. The event paired high-energy mountain footage with a meaningful message about safety, stewardship, and community.

Over 250 attendees gathered for the premiere, raising more than $1,700 to benefit the Utah Avalanche Center (UAC), which supports avalanche education, safety, and awareness throughout the state. Guests enjoyed an exclusive sneak peek of Backcountry athlete Parkin Costain’s upcoming film, Flip Book, along with tacos, raffle prizes, and opportunities to meet the athletes.

“It was equal parts celebration and stewardship,” said Taylor Buck, creative director at Backcountry. “It’s the unofficial kickoff to winter — but also a great reminder that the season starts with preparation.”

Celebrating All Ways to Ride

Buck explained that Ski the Day highlights the diverse ways people experience the mountains, including touring, snowmobiling, park laps, and heli-drops.

“The mountains are a living canvas that allow each rider to create their own story,” Buck stated. “The real excitement doesn’t come from perfect conditions — it comes from sharing the ride with others.”

Athletes such as Tom Wallisch and Toby Miller appeared in the film, which captured the grit, humor, and creativity behind every day spent in the snow.

Balancing Inspiration and Responsibility

Backcountry’s film team worked hard to portray backcountry travel authentically. Every scene involving steep terrain or sled access reflected hours of meticulous preparation, detailed snow analysis, and rigorous safety checks.

“As filmmakers, we aim to inspire — but we also have a responsibility to portray backcountry travel honestly,” Buck emphasized. “You’ll notice radios being used, beacons checked, and eyes on each other. That’s the reality of moving through the mountains.”

Supporting Avalanche Education

Proceeds from the event went directly to the Utah Avalanche Center, an organization that has significantly impacted the culture of backcountry recreation in Utah.

“For decades, the UAC has served as a lifeline for our community,” Buck noted. “Their work has trained countless individuals — including our own Gearheads — on how to navigate these environments safely.”

Buck stated that Backcountry measures success not only by the funds raised but also by the event’s impact on the community. “If people leave feeling inspired to check the forecast, sign up for an avalanche course, or learn more about venturing into the backcountry safely — that’s a win.”

Building Connection Through Culture

Beyond the films, the evening was designed to foster connections among attendees ahead of the winter season.

“Whether you’re a professional athlete or just starting to ski or snowboard, spending time on the snow is a privilege,” Buck said. “Ski the Day is about appreciating whatever the mountain offers and capturing those moments with gratitude.”

The event took place from 6 to 9 p.m. at INDUSTRY SLC, located at 650 S. 500 W. Every ticket sale contributed to the Utah Avalanche Center’s mission to promote avalanche safety and education.