Take a stroll of the beaten path and find heirloom worthy hats. Photo: JW Bennett.

PARK CITY, Utah — JW Bennett’s Park City studio may be one of the most beautiful spaces on Main Street—if you can find it. Tucked slightly off the main flow of foot traffic, the custom hat studio has long been described as a hidden gem. And while loyal customers may love the intimacy of its off-the-beaten-path location, JW Bennett is ready to be seen.

This is not your average Western hat shop. JW Bennett stands apart in both atmosphere and intention. With its mix of mountain-modern design, bespoke hat-making, and a strong sense of place, the studio has quietly cultivated a reputation as the go-to destination for timeless, heirloom-quality hats. Now, it’s doubling down on its role in the fabric of Park City’s culture—reintroducing itself to locals, visitors, and western style enthusiasts who value substance over spectacle.

A Different Kind of Western

In a state full of western imagery, JW Bennett offers a more refined, traditional approach to hat-making—it isn’t fast fashion or trend-driven styling—it’s thoughtful, hands-on design for people who wear their hats with purpose. Each hat is handcrafted in the studio and fully customizable, meant to reflect the individual behind it.

The studio has hosted private fittings, brand collaborations, and exclusive events with partners like Tiffany & Co., offering guests a behind-the-scenes look at the hat-making process in an environment that feels more like a lounge than a store. Custom appointments include personal styling, hat shaping, and premium refreshments—a reflection of the brand’s belief that a great hat is more than a purchase. It’s an experience.

Built for the Mountain West

JW Bennett’s ethos is firmly rooted in the Mountain West. In this region, a hat isn’t just a seasonal statement or party prop—it’s a staple. The design philosophy embraces that practicality without compromising elegance. Hats are made to be worn year-round, from dusty trails to art gallery strolls, from morning hikes to après gatherings.

This commitment to both beauty and utility makes JW Bennett a natural fit for Park City’s style: elevated, unfussy, and grounded in the landscape. The brand’s deep Western heritage is visible in every detail, yet the end result always feels contemporary, versatile, and personal.

Local at Heart

JW Bennett is proudly woman-owned and locally rooted. Hats are made using traditional techniques and high-quality materials, shaped and styled by a skilled team of artisans who take the time to get it right. The focus is on small-batch production—intentional heirloom pieces designed to last for years, not just seasons.

Customers often describe the hats as “go-to” pieces that become part of their everyday uniform. And they’re right: a great felt hat can define a look, carry a memory, or tell a story. That’s what makes it more than an accessory. Like a pair of perfectly broken-in boots, it becomes essential.

JW Bennett’s clientele is as varied as the hats themselves—locals, longtime visitors, even collectors building a personal rotation. What they share is an appreciation for craftsmanship and authenticity, and a desire for something that speaks to their lifestyle.

The Place You Bring People

Locals treat JW Bennett as a must-stop for visiting friends and family—something that feels uniquely Park City. It’s where stories are told, hats are shaped, and customers walk out wearing something made just for them.

The invitation is open. If you haven’t found it yet, it’s time to take a look. Just off Main Street, next door to Alpine Distilling’s Social Aid and Pleasure Club, there’s a place where western tradition meets modern design—and where your next favorite hat is ready for the making.