Roonie’s Ice Cream: Handcrafted novelty in Heber Valley 

Photo: Roonie’s Ice Cream.

HEBER CITY, Utah — Roonie’s Ice Cream has captured the taste buds of Heber Valley locals and visitors. Known for its handcrafted ice cream bars and sandwiches, every treat from Roonie’s is a taste of quality and creativity.

During the height of the COVID-19 pandemic, Stacy Harfert, along with her two sons, Colby (16) and Ben (15), decided to blend a little sweetness into a challenging time. With her background in product development, Stacy began crafting ice cream bars infused with natural vanilla ice cream and colorful chocolate drizzles. 

“It started as just a project for the kids and I,” said Stacy. “I have a background in product development, and the products have always aligned with my kids’ ages. It wasn’t really a surprise that I would take something like ice cream and realize it was a product too.” 

She spotted an opportunity for unique, festive desserts that brought joy at a time when people needed it most. What started as a small venture selling ice cream bars at local markets like Park Silly and the Heber Market became a runaway success. The response was overwhelming, and with the support of their local community, Roonie’s Ice Cream transformed from a family kitchen experiment to a booming business.

Discover Roonie’s 

What makes Roonie’s Ice Cream, named after the family cat, stand out in a sea of frozen desserts is the attention to detail and commitment to quality. Every Roonie’s product begins with the freshest dairy. Their 14% butterfat ice cream is churned slowly to achieve an irresistibly creamy texture, creating a perfectly indulgent treat. 

“When I was developing it, I looked at what was out there, and there is so much, from vegan to dairy-free, and it had me thinking about ice cream novelties; we hadn’t really seen much going on there for a while,” Stacy said. “Usually ice cream bars are just brown and boring, so I tried to use my creativity and use the colorful chocolate drizzles, so they really pop.” 

Prefer sandwiches over bars? Stacy knows how to make those unforgettable, too. Ice cream sandwiches pair their smooth ice cream with a soft, delicious cookie. Topped off with a chocolate drizzle or vibrant sprinkles, each sandwich is as dazzling as it is delicious. 

“When I was developing it, I looked at what was out there, and there is so much, from vegan to dairy-free, and it had me thinking about ice cream novelties; we hadn’t really seen much going on there for a while,” Stacy said.

The ice cream bars come in three primary flavors: chocolate chip mint, strawberry, and cookies and cream, which are made from real Oreos. The sandwiches also come in three primary flavors: Cookies and Cream, Vanilla with sprinkles and Cookie Dough. Pricing runs around $4.25 each. 

“We tried other flavors, and I tested them at local markets and gathered feedback from people; we have been fortunate to be so supported by the local community,” Stacy added. “Even now, Cookies and Cream is still the top-selling flavor.”

Roonie’s Ice Cream is made in a facility in Heber and delivered around Utah, Idaho, Nevada, California, Montana and Oregon.