Upgrade Labs opens new biohacking facility in Park City this August

Photo: Upgrade Labs // Photo by Upgrade Labs

PARK CITY, Utah – Upgrade Labs, a Human Upgrade™ Center founded by Bulletproof Coffee’s Dave Asprey, will open a new location in Park City on August 24. This will be the second Utah facility for the brand, located at 6030 Market St., Suite 135. The center will offer a range of performance and recovery services designed to optimize physical and mental well-being.

The Park City location is owned by Logan Jones-Olson and his partner, Kristen Roscher. Jones-Olson previously worked in analytics and consulting and was motivated to pursue this venture by his personal health journey. He became interested in the franchise after experiencing the benefits of Upgrade Labs’ technologies firsthand and after following Asprey’s work for many years.

“Opening an Upgrade Labs location is a dream come true for me,” said Jones-Olson. “As someone passionate about health and wellness and the mission of self-improvement, I am thrilled to bring a business to Park City that aligns with my values and goals, as well as the goals of those in the community,” he added.

The new Park City facility will include advanced treatments such as PEMF Therapy, which has been credited with improving conditions like chronic pain and limited mobility. The center will also feature the AI Cheat Machine™, which provides a week’s worth of resistance training in just 15 minutes, and Cryotherapy, a treatment designed to reduce inflammation and enhance sleep.

“I look forward to providing the same transformative services that have helped me to others in my community,” Jones-Olson continued. “Whether you’re looking to improve yourself physically or mentally, the services offered at Upgrade Labs cater to everyone. We aim to help people create efficiency in their lives and embrace our philosophy of working smarter, not harder.”

A grand opening event is scheduled for October 11-12, featuring tours, product demonstrations, and other community activities. The event will include a visit from Park City Mayor Nann Worel on October 11 and a meet-and-greet with Asprey on October 12.

For more information, visit Upgrade Labs’ website.