US Ski & Snowboard and X Games announce strategic partnership

Birk Irving of Team United States performs a trick during the Men's Freestyle Skiing Freeski Halfpipe Qualification on Day 13 of the Beijing 2022 Winter Olympics at Genting Snow Park on February 17, 2022 in Zhangjiakou, China. Photo: Maja Hitij/Getty Images // courtesy of US Ski and Snowboard

Winter X Games series to feature premier snow sports competitions

PARK CITY, Utah — U.S. Ski & Snowboard and X Games announced a strategic partnership on June 27, 2024, aiming to unite their efforts in promoting the best action snow sports athletes. This collaboration will introduce the Winter X Games Series, incorporating U.S. Ski & Snowboard-hosted FIS World Cup events, the Toyota U.S. Grand Prix, and Visa Big Air presented by Toyota with Winter X Games events.

The partnership seeks to enhance snowboarding and freeskiing competitions by establishing a clear path to the Winter X Games. “Collaborating with X Games is an exciting step forward in our mission to provide more world-class competitive opportunities for freeskiers and snowboarders,” said Sophie Goldschmidt, U.S. Ski & Snowboard president and CEO, in a press release. The winners of the Toyota U.S. Grand Prix and Visa Big Air events will secure invitations to the Winter X Games, with additional invitations extended to the next podium finishers if the winners have already qualified.

The collaboration will also co-brand U.S. Ski & Snowboard’s Revolution Tour, a development series for upcoming athletes. Both organizations will work together on scheduling and event planning, incorporating X Games-specific disciplines such as knuckle huck and street style into U.S. World Cup weekends.