Park City’s POWDR Corp. selected to manage Zion National Park concessions

Summer Fog Zion National Park Photo: NPS Photo/Sarah Stio

'As a Utah-based company with deep roots in the outdoors, we understand the importance of preserving and protecting these incredible natural spaces while providing exceptional experiences for visitors.'

PARK CITY, Utah — The National Park Service (NPS) has selected POWDR, an adventure lifestyle company based in Park City, Utah, as the new concessioner for Zion National Park. The contract, effective January 2025 for ten years, assigns management and operations of lodging, food services, retail, and other visitor services at the park to Destination Zion Lodge, LLC, a subsidiary of POWDR.

POWDR, known locally for its prior ownership of Park City Mountain before selling to Vail Resorts, is recognized for its management of notable destinations like Snowbird ski resort, Woodward Park City, and Stovepipe Wells Village in Death Valley National Park.

With a focus on sustainability and environmental stewardship, POWDR’s vision for Zion includes upgrading lodging facilities, expanding sustainable food options, and introducing educational programs about the park’s unique features.

“As a Utah-based company with deep roots in the outdoors, we understand the importance of preserving and protecting these incredible natural spaces while providing exceptional experiences for visitors.” – Justin Sibley, CEO of POWDR

“Zion is a true national treasure, and we are committed to being responsible stewards of this remarkable landscape,” said Sibley. “Through our collaborative partnership with the National Park Service we will work to enhance the visitor experience while minimizing our impact on the environment.”

POWDR’s award of the new concessioner contract for Zion National Park marks the second National Park in the company’s portfolio after being awarded a similar contract in January 2024 with Death Valley National Park.