Business
Good Earth Markets acquires Fairweather Natural Foods
The locally-loved Fairweather Cafe will remain in place under new ownership
PARK CITY, Utah — Fairweather Natural Foods, which has served the Park City community for the past 30 years, has been acquired by Utah-based Good Earth Markets.
The former site of Fairweather, 1270 Iron Horse Drive, is now Good Earth’s seventh location. The market offers natural groceries, all-organic produce, supplements, sports nutrition, personal care items, reverse osmosis and alkaline water.
“If you go to a regular grocery store there are sections that have health foods, or natural foods, or foods that aren’t made with preservatives and artificial ingredients,” said Spencer Pettit, vice president of marketing for Good Earth. “If we were to take that section out of a regular grocery store and put it all within the same walls and even then expand that section, that’s Good Earth.”
Good Earth also leased the space next to the original Fairweather location, tripling the square footage of the store to 4,000 square feet. The store has remained up and running throughout the change in ownership, expansion and ongoing renovation, and is currently open to the public.
“It’s no secret that finding a good location in Park City can be difficult, especially under the current economic conditions,” Pettit said. “So to be able to find a company like Fairweather that was right at the stage where Jen was ready to move on and we’re ready to expand… it just ended up looking like it made perfect sense.”
“I can start by saying I chose to initiate and or pursue the sale of my business after a good long run. Much as I’ve loved running this business: helping people, serving up health and, healthy food to the community, etc..It was time for me to pass the baton.
Good Earth Markets, being a Utah business with extensive experience and a solid reputation in Natural Foods, it feels like a good decision. I can feel good about the legacy of Fairweather, but I also feel that good earth will be keeping the spirit alive, and actually be able to provide more offerings to the community than I could have as a sole provider.
I’ve enjoyed getting to know everyone on the Good Earth team, and have enjoyed seeing the expansion and renovation. I like the idea that people have another option besides Whole Foods and natural grocers, and it’s right here in town. It’s not a national chain. It’s an Utah independent chain that’s family owned.
I’m happy they’ve kept the café going, as that was always a huge draw for people at Fairweather. It’s been important to me to make sure people know that this was my choice and very much the right time for me to strategize the next phase.”