Park City’s Silly Market gets new, four-year contract

Park Silly has hosted over 2.8 million people over the course of 18 years and has helped to foster / incubate over 175 small businesses. Photo: TownLift // Rayne Moyhnahan.

The Park Silly contract spans the next four years with a potential three-year extension, which could keep the market on Park City's Main Street until 2030

PARK CITY, Utah — The Park City Council voted unanimously to approve a new four-year contract for the Park Silly Sunday Market at its regular meeting yesterday.

The new contract will allow the open-air market to continue operating on Park City’s Main Street for an additional four years with a potential three-year extension, which could see Park Silly through until 2030.

The market initially began on lower Main Street in 2006 with a 17-day season, which has gradually reduced over time. In 2023, the market ran for 11 Sundays, and had an estimated 183,255 visitors.

The fate of Park Silly has been up in the air recently as businesses along Main Street cited concerns that the market negatively impacted the business of the nearby brick-and-mortar shops and restaurants.

In a letter from the Historic Park City Alliance, which is composed of more than 250 businesses in Park City’s Historic District, to Park City Municipal, HPCA board president Marty Coates stated that the alliance now supports the market under the same reduced schedule as it followed in 2023.

Under its new contract, the market will operate on 11 Sundays from June through September on lower Main Street. No importers or resellers will be allowed to sell at Park Silly, and no more than 12 jewelers and 12 food vendors will be allowed at each market.

“Thank you – WE did it! 4 year contract with a 3 year extension puts us till 2030 on Main Street! Woot Woot!” Said a Facebook post from the Park Silly Sunday Market. “So happy we get to continue hosting this amazing event that brings so many fabulous people and vendors to Main Street. We appreciate all the support we’ve had for over 17 years and look forward to many more.”