Is your bike aligned to your body geometry, riding style, and preferences? If not it's time to stop by Jans and ask about Norco bikes. Photo: Jans.

PARK CITY, Utah — Mountain bikers are anxiously awaiting drier trails. Until then, it’s a good time to get your bike set up and tuned or get a new one to ride. Norco, the Canadian manufacturer with a long history of designing and building some of the most competitive bikes on the market, is now being sold at Jans. Norco is probably best known for its mountain bikes, but have an offering for every other genre out there: incredibly light road bikes, gravel bikes, fat bikes, kids’ bikes, and commuters. Norco is a team of cycling-obsessed riders that put customers and dirt first.

Norco was founded in British Columbia in 1964 and has been producing high-quality bicycles for over 50 years. Known for their expertise in designing durable mountain bikes, today Norco is a global brand that offers a wide range of bikes for all types of riders, from entry-level recreational bikes to high-end racing machines.

Ride Aligned

One of the key features that set Norco apart from other bicycle manufacturers is its Ride Aligned technology. This innovative system is designed to ensure that each bike is properly aligned to the rider’s unique body geometry, riding style, and preferences, which results in a more comfortable, efficient, and enjoyable riding experience.

The development of Ride Aligned technology can be traced back to the early 2000s when Norco began working with experts in biomechanics to study the relationship between bike fit and performance. Through years of research and testing, they discovered that small adjustments to a bike’s geometry, such as changing the angle of the head tube or adjusting the length of the chain stays, could have a significant impact on how the bike handles and feels.

To apply these findings, Norco developed an algorithm that takes into account a rider’s height, weight, inseam, arm length, and other factors to determine the ideal frame size and geometry for their body type. This algorithm is used to design each bike in the Norco lineup—from the entry-level Storm to the high-end Optic—ensuring that every rider gets a bike that’s perfectly tailored to their needs. In addition to frame geometry, Norco’s Ride Aligned recommends suspension settings that allow riders to fine-tune their bike’s performance to their individual preferences.

Since its introduction, Ride Aligned technology has become a hallmark of Norco’s brand identity, setting them apart from other bike manufacturers that offer more standardized sizing and geometry options. The system has been praised by riders and industry experts alike for its ability to deliver a custom-fit experience without the need for a costly and time-consuming bike-fitting process.

Find Your Norco at Jans

Today, Norco continues to push the boundaries of what is possible in the world of cycling with a diverse lineup of bikes that cater to riders of all skill levels and disciplines. Whether you’re a beginner looking for a reliable and comfortable recreational bike or a seasoned pro seeking the ultimate in performance and customization, there’s a Norco bike out there that’s perfect for you. We are incredibly stoked to carry a selection of Norco mountain bikes on our sales floor and in our rental fleet. Stop by Jans on Park Avenue today to check them out!