Utah Jazz partner with fan engagement technology platform Digital Seat Media

Fans will now have the ability to scan a QR code from their seat to order food and drinks, make purchases from the Jazz Team Store, access arena maps as well as download the CoinZoom app to access the latest Jazz NFT drops; all without having to download an app, regardless of their mobile phone brand. Photo: Digital Seat Media.

On Wednesday April 13, Digital Seat Media announced a partnership with the Utah Jazz, marking the company’s second American professional basketball partnership in addition to the Oklahoma City Thunder.

Digital Seat Media is a real-time fan engagement technology platform connecting fans to brands, sports teams, and artists. By scanning a uniquely encoded QR code, fans can access the Digital Seat portal, from any environment, regardless of phone carrier and brand, and without the need to download an app or have access to wi-fi. Digital Seat’s metal tags are installed on venue seats, armrests, and bleachers, enabling fans to engage in real-time with the event taking place.

Digital Seat Media installed over 18,300 tags in Vivint Arena, home of the Utah Jazz, allowing every fan inside the venue to use its QR code enabled hardware and software fan engagement platform to support the Utah Jazz and their recently announced partnership with CoinZoom, a U.S.-based cryptocurrency exchange and leading fintech company.

Fans will now have the ability to scan a QR code from their seat to order food and drinks, make purchases from the Jazz Team Store, access arena maps as well as download the CoinZoom app to access the latest Jazz NFT drops; all without having to download an app, regardless of their mobile phone brand.

“Digital Seat is the perfect solution to support our CoinZoom partnership and their NFT offerings,” said Jim Olson, President of the Utah Jazz. “Their technology is very flexible and provides the Jazz a turnkey solution while at the same time enabling a foundation for bringing additional innovative and creative experiences to our fan base in the future.”

“We’re excited to partner with the Utah Jazz and provide fans with a crypto interaction that will enhance their game experience,” said Cameron Fowler, CEO of Digital Seat Media. “The Digital Seat platform and its unique fan engagement modules provide a strong foundation for future enhancements to the CoinZoom partnership as well as possibilities for additional fan and sponsor integration. We’re extremely bullish on the future and can’t wait to get started.”

The Digital Seat portal also provides access to additional features including downloadable coupons and offers, team rosters, Instagram filters, player stats, and more.

Digital Seat Media has installed over 1,000,000 digital seat tags at over 40 venues to date including tags at Baylor University, University of Washington, Virginia Tech, Rose Bowl Stadium, and Paycom Center: home venue for the Oklahoma City Thunder.

Fans will now have their first chance to interact with the digital seat tags this next week as Utah faces the Dallas Mavericks in the first round of the NBA Playoffs. The Jazz will host Dallas in game three on Thursday, April 21 at 7 p.m. MT. Game four will then take place on Saturday, April 23 at 2:30 p.m. MT.